Hotpoint ActiveCare NM11 1045 WC A UK washing machine cutout RC

Hotpoint Launches £50 Cashback Laundry Promotion

In support of its recent introduction of the new ActiveCare range of washing machines, Hotpoint has launched a £50 cashback promotion1.

The promotion applies to purchases made until 9th November 2018, where consumers will receive up to £50 cashback1 on selected Hotpoint washing machines from the recently launched ActiveCare range. Retailers have access to a raft of point of sale material to support and alert consumers, when in-store, to the promotion. The point of sale material is available via their Hotpoint Account Manager.

ActiveCare washing machines are tough on stains and kind to clothes, taking care of laundry and removing more than 100 stains at just 20C2. Best-in-class for stain removal, Hotpoint’s innovative ActiveCare technology is a series of three powerful innovations; Active Mousse, Active Drum and Active Load. Together, ActiveCare ensures the very best stain removal whilst caring for fabrics.

In addition to ActiveCare technology, the washing machines boast a fresh and contemporary design and are complete with a large door that is easy to access and is trimmed with stainless steel for a premium feel. Additional features include steam programmes for added hygiene, a dedicated Woolmark programme that cares for delicate woolens and a Stop&Add feature, which is perfect for that dropped sock.

Jennifer Taylor, Head of Brand, Hotpoint, says: “In the UK, stain removal and fibre protection are of the utmost importance to consumers. Thanks to Hotpoint’s innovative ActiveCare technology, consumers can say goodbye to compromising between the two and wear their favourite clothes time and time again, keeping memories and forgetting stains.”

For more information on the new range of Hotpoint ActiveCare washing machines, and any other Hotpoint appliances, please contact your account manager, or visit the website at www.hotpoint.co.uk.

Full terms and conditions apply and can be found on line at: https://hotpointactivecarecashback.co.uk/terms-and-conditions/

Ends

 

Image caption:

  1. The new Hotpoint ActiveCare 10 kg washing machine (NM11 1045 WC A UK) takes care of garments and removes more than 100 stains at just 20C2

Notes for editor:

1 Full terms and conditions available: https://hotpointactivecarecashback.co.uk/terms-and-conditions/

2 Obtained on Anti Stain program (tested on Cotton) and ActiveCare option activated. Example of stains tested: pizza, coffee, pen ink, milk with cacao, bronzer, mud.

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

 

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

 

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.

 

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555

Email: lauren@jmmpr.co.uk

18th October 2018

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