Hotpoint is helping to dispel the myth that washing up by hand is more efficient than a dishwasher, by giving consumers the opportunity to enjoy all the benefits of a dishwasher along with a 100 day money back guarantee. If the consumer decides that a dishwasher isn’t for them, they can request a full refund*.
The promotion runs from 20th February to 27th September 2019. Retailers will be supported with digital assets, as well as point of sale material, to alert consumers to the promotion. The marketing material is available via their Hotpoint Account Manager.
Research commissioned by Hotpoint found that 42 per cent of participants believed that dishwashers are a waste of energy** and over 55 per cent further expressed that they do not have enough space for one**. However, dishwashers are known to be convenient, energy efficient and use less water than washing up by hand. Furthermore, a dishwasher is more sanitary as it uses a higher water temperature and potent detergent, which makes sponges, damp cloths and even tea towels redundant.
Both freestanding and fully integrated models are included in the 100 day money back guarantee, to suit all types of kitchen. For example, the brand new freestanding (HSFO 3T223 W X UK) and fully integrated (HSIO 3T223 WCE UK) Hotpoint slimline dishwashers with 3D Zone Wash technology are included in the promotion. The slimline dishwashers boast an ‘A++’ energy rating and measure just 450 mm wide, the same width as a tea towel, so it is easier to fit one into a compact kitchen space.
3D Zone Wash technology delivers breakthrough performance thanks to three additional spray components, alongside Hotpoint’s most advanced motor yet, to efficiently remove stubborn baked-on food without increasing water consumption. What’s more, the user can select either a 40 per cent increase in performance***, or a 40 per cent increase in energy efficiency**** – tailoring the appliance’s use to suit individual needs and preferences.
Jennifer Taylor, Head of Brand, Hotpoint, says: “Dishwasher ownership in the UK remains far behind that of other product categories, as well as lingering behind other markets around the world. We hope that the 100 day money back guarantee will encourage consumers to try a dishwasher, to discover first-hand just how convenient and energy efficient they are, and gain the enormous benefits that a dishwasher delivers.
For more information on the full range of Hotpoint dishwashers, and any other Hotpoint appliances, please contact your account manager, or visit the website at www.hotpoint.co.uk.
Full terms and conditions apply and can be found at: https://whirlpoolmedia.co.uk/pdf/Hotpoint-Dishwasher-Promotion.pdf
- The Hotpoint freestanding slimline dishwasher with 3D Zone Wash technology (HSFO 3T223 W X UK) delivers outstanding performance in a compact footprint of just 450 mm
Notes for editor:
* Terms and conditions apply and can be found at: https://whirlpoolmedia.co.uk/pdf/Hotpoint-Dishwasher-Promotion.pdf
** Hotpoint survey conducted via Survey Monkey of 1,066 consumers in November 2015
*** Average percentage of washing performance increase versus non-3D Zone Wash cycle running Auto-Intensive program, obtained on 17 different types of items with various typology of dirt. Test results verified internally.
**** Average percentage of energy consumption saving versus non-3D Zone Wash cycle running Auto-Normal program. Test results verified internally.
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centres in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.
In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn and Twitter.
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20th February 2019