Hotpoint HSFO 3T223 W X UK 3D Zone Wash slimline freestanding - lifetsyle 2 - low

Hotpoint Launches Dishwasher Promotion

Hotpoint is helping to dispel the myth that washing up by hand is more efficient than a dishwasher, by giving consumers the opportunity to enjoy all the benefits of a dishwasher along with a 100 day money back guarantee. If the consumer decides that a dishwasher isn’t for them, they can request a full refund*.

The promotion runs from 20th February to 27th September 2019. Retailers will be supported with digital assets, as well as point of sale material, to alert consumers to the promotion. The marketing material is available via their Hotpoint Account Manager.

Research commissioned by Hotpoint found that 42 per cent of participants believed that dishwashers are a waste of energy** and over 55 per cent further expressed that they do not have enough space for one**. However, dishwashers are known to be convenient, energy efficient and use less water than washing up by hand. Furthermore, a dishwasher is more sanitary as it uses a higher water temperature and potent detergent, which makes sponges, damp cloths and even tea towels redundant.

Both freestanding and fully integrated models are included in the 100 day money back guarantee, to suit all types of kitchen. For example, the brand new freestanding (HSFO 3T223 W X UK) and fully integrated (HSIO 3T223 WCE UK) Hotpoint slimline dishwashers with 3D Zone Wash technology are included in the promotion. The slimline dishwashers boast an ‘A++’ energy rating and measure just 450 mm wide, the same width as a tea towel, so it is easier to fit one into a compact kitchen space.

3D Zone Wash technology delivers breakthrough performance thanks to three additional spray components, alongside Hotpoint’s most advanced motor yet, to efficiently remove stubborn baked-on food without increasing water consumption. What’s more, the user can select either a 40 per cent increase in performance***, or a 40 per cent increase in energy efficiency**** – tailoring the appliance’s use to suit individual needs and preferences.

Jennifer Taylor, Head of Brand, Hotpoint, says: “Dishwasher ownership in the UK remains far behind that of other product categories, as well as lingering behind other markets around the world. We hope that the 100 day money back guarantee will encourage consumers to try a dishwasher, to discover first-hand just how convenient and energy efficient they are, and gain the enormous benefits that a dishwasher delivers.

For more information on the full range of Hotpoint dishwashers, and any other Hotpoint appliances, please contact your account manager, or visit the website at www.hotpoint.co.uk.

Full terms and conditions apply and can be found at: https://whirlpoolmedia.co.uk/pdf/Hotpoint-Dishwasher-Promotion.pdf

Ends

Image caption:

  1. The Hotpoint freestanding slimline dishwasher with 3D Zone Wash technology (HSFO 3T223 W X UK) delivers outstanding performance in a compact footprint of just 450 mm

Notes for editor:

Terms and conditions apply and can be found at: https://whirlpoolmedia.co.uk/pdf/Hotpoint-Dishwasher-Promotion.pdf
** Hotpoint survey conducted via Survey Monkey of 1,066 consumers in November 2015
*** Average percentage of washing performance increase versus non-3D Zone Wash cycle running Auto-Intensive program, obtained on 17 different types of items with various typology of dirt. Test results verified internally.
**** Average percentage of energy consumption saving versus non-3D Zone Wash cycle running Auto-Normal program. Test results verified internally.

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centres in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn and Twitter.

For further press information and images please contact:
Tessa at jmm PR

Tel: 01536 414555

Email: tessa@jmmpr.co.uk

20th February 2019

Categories

Archives

Recent Posts

Our Twitter Feed

jmm PR 2 days ago

Whirlpool UK Appliances Limited, parent company to KitchenAid, Whirlpool, Hotpoint and Indesit, has been nominated in the Business Excellence Award category at the Motor Transport Awards 2019. Read the full story on our blog, available here: bit.ly/2HMG5jZ

test Twitter Media - Whirlpool UK Appliances Limited, parent company to KitchenAid, Whirlpool, Hotpoint and Indesit, has been nominated in the Business Excellence Award category at the Motor Transport Awards 2019. Read the full story on our blog, available here: https://t.co/GruMDDgwuo https://t.co/DWPLkaFgCS
jmm PR 3 days ago

Luxury appliance brand, KitchenAid is celebrating its centenary marking 100 years since the iconic stand mixer was born in 1919. Read the full story on our blog, available here: bit.ly/2M19oVl

test Twitter Media - Luxury appliance brand, KitchenAid is celebrating its centenary marking 100 years since the iconic stand mixer was born in 1919. Read the full story on our blog, available here: https://t.co/8AVphJsnZQ https://t.co/HYDwZKcZXw
jmm PR 1 week ago

Whirlpool has launched its first ever connected dishwasher, featuring MySmart Display, which is controlled by Whirlpool’s 6TH SENSE Live® technology. Read the full story on our blog, available here: bit.ly/2YAjUEG

test Twitter Media - Whirlpool has launched its first ever connected dishwasher, featuring MySmart Display, which is controlled by Whirlpool’s 6TH SENSE Live® technology. Read the full story on our blog, available here: https://t.co/HQcTTMejIz https://t.co/bQknWkFsGJ
jmm PR 1 week ago

Hotpoint is aiming to encourage consumers to wash their clothes at a lower temperature with their innovative ActiveCare technology. Read the full story on our blog, available here: bit.ly/2LIhEcD

test Twitter Media - Hotpoint is aiming to encourage consumers to wash their clothes at a lower temperature with their innovative ActiveCare technology. Read the full story on our blog, available here: https://t.co/aa7abJggSH https://t.co/e5cGZOmi1D
jmm PR 1 week ago

Hotpoint is running a national television advertising campaign to build awareness of its ActiveCare range of laundry appliances. Read the full story on our blog, available here: bit.ly/2WJonnN

test Twitter Media - Hotpoint is running a national television advertising campaign to build awareness of its ActiveCare range of laundry appliances. Read the full story on our blog, available here: https://t.co/ZA9jxnCRZR https://t.co/3meyNBBy3D
jmm PR 2 weeks ago

InSinkErator has launched a promotion for its kitchen retail customers on the 4N1 Touch tap and the Evolution 100 food waste disposer. Read the full story on our blog, available here: bit.ly/2DWum18

test Twitter Media - InSinkErator has launched a promotion for its kitchen retail customers on the 4N1 Touch tap and the Evolution 100 food waste disposer. Read the full story on our blog, available here: https://t.co/9MgX9Dvo0z https://t.co/tXz6y41vTB
jmm PR 2 weeks ago

Spent the day celebrating 100 years of KitchenAid #makinghistory100 🎂

test Twitter Media - Spent the day celebrating 100 years of KitchenAid #makinghistory100 🎂 https://t.co/bxCwDhzBBr
jmm PR 3 weeks ago

The Whirlpool freestanding 4 Doors fridge freezer (WQ9 B1L) has been honoured with a prestigious 2019 Red Dot Award for high quality design and innovation. Read the full story on our blog, available here: bit.ly/2IRTWbH

test Twitter Media - The Whirlpool freestanding 4 Doors fridge freezer (WQ9 B1L) has been honoured with a prestigious 2019 Red Dot Award for high quality design and innovation. Read the full story on our blog, available here: https://t.co/LT3kkLzf2I https://t.co/uIfAFThMni