As part of Hotpoint’s partnership with Procter & Gamble, consumers can claim a free six-month supply of Fairy Platinum Plus dishwasher capsules, with the purchase of a selected Hotpoint dishwasher*.
The promotion is live and applies to purchases made until 30th September 2019. Both freestanding and built-in dishwashers are included in the promotion, as well as both full-size and slimline models, to suit all consumers and a variety of installations.
Retailers have access to a raft of point of sale material, available via their Hotpoint account manager, to alert consumers to the promotion, including in-store POS and digital assets. In addition, a Fairy TV advertisement showcasing the Platinum Plus dishwasher capsules will run at the same time as the promotion, highlighting the partnership to consumers as Hotpoint recommends the capsules.
Both the freestanding and (HSFO 3T223 W X UK) and built-in (HSIO 3T223 WCE UK) Hotpoint slimline dishwashers with 3D Zone Wash technology are included in the promotion. 3D Zone Wash technology is the combined action of three additional spray components, together with Hotpoint’s variable speed inverter motor, which ensures ground-breaking cleaning performance. The power of 3D Zone Wash technology, alongside Fairy Platinum Plus capsules, can tackle the most stubborn and baked-on food, leaving kitchenware gleaming and eliminating the chore of pre-scrubbing dishes by hand.
Catherine Balderson, Senior Hotpoint Brand Manager, says: “This promotion aims to raise awareness of how Hotpoint and Fairy can together clean the toughest food stains, getting dishes sparklingly clean. Secondly, our aim is to increase dishwasher ownership in the UK, as it currently lags behind other countries in Europe. We hope that the promotion will enlighten consumers on the exceptional cleaning power and resource efficiency offered by Hotpoint dishwashers, and encourage them to consider purchasing or even trade up.”
For more information on the full range of Hotpoint dishwashers, and any other Hotpoint appliances, please contact your account manager, or visit the website at www.hotpoint.co.uk.
Full terms and conditions apply and can be found online at: https://hotpointfreefairy.co.uk/
- Six-month supply of Fairy Platinum Plus dishwasher capsules available with the purchase of a Hotpoint slimline dishwasher with 3D Zone Wash technology (HSFO 3T223 W X UK)*
Notes for editor:
* Available on selected Hotpoint dishwashers purchased between 01/07/19 – 30/09/19. Claims received by 30/10/19. Free 6 months Fairy Platinum Plus 120 capsules based on 215 cycles per year as used for the EU preparatory study for Energy Using Products. T&Cs apply: https://hotpointfreefairy.co.uk/
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centres in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.
In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn and Twitter.
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2nd July 2019