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Hotpoint Launches Microwave Promotion with Sistema for Hassle Free Cooking, Reheating and Storage Containers

Hotpoint has partnered with Sistema to offer consumers a £25 Sistema set. The Sistema sets contains a breakfast bowl, a medium steamer and a pack of three Heat & Eat containers which are ideal for the microwave*. The promotion applies to purchases on selected Hotpoint freestanding microwave ovens until the 17th July 2019.

Compact appliances, with multifunction benefits, make the best use of smaller spaces within the kitchen. Included in the promotion is the Hotpoint Supreme Chef multifunction microwave oven (MWH 338 SX), that combines contemporary styling with functional design. The glass and stainless steel trimmed drop down door creates an ultra-modern appearance, while the LED electronic touch control and list of programmes that are neatly displayed on the front, gives the appliance a sleek finish.

The Hotpoint Supreme Chef multifunction microwave oven (MWH 338 SX) utilises technology that allows consumers to be flexible when cooking. The Sistema containers are specifically designed for microwave cooking and re-heating of food featuring cool to touch, easy lift tabs, as well as a steam release vent on the lid for splatter-free results.

Jennifer Taylor, Head of Brand, Hotpoint, says: “Hotpoint understands how much value there is in the small things we do every day and we use our expertise to provide a wide range of home appliances that care for what matters most. This offer provides consumers with Sistema containers that can be used with the microwave oven for breakfast, lunch and dinner. This helps save time whilst still being able to achieve excellent cooking results.”

To support the promotion there is a variety of digital assets, including banners and images that are available from the relevant Hotpoint Account Manager.

For more information on the full range of Hotpoint microwaves, and any other Hotpoint appliances, please contact your account manager, or visit the website at www.hotpoint.co.uk.

Full terms and conditions apply and can be found online at: www.hotpointfreesistema.co.uk.

Ends

Image caption:

  1. Hotpoint launches microwave promotion with Sistema
  2. Sistema set worth £25 available with the purchase of a Hotpoint Supreme Chef multifunction microwave oven (MWH 338 SX)

Notes for editor:

* Full terms and conditions available: www.hotpointfreesistema.co.uk

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:
Briar at jmm PR

Tel: 01536 414555

Email: briar@jmmpr.co.uk

11th June 2019

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