Hotpoint has raised a total of £20,000 for FoodCycle, a charity that fights food waste, food poverty and loneliness across the UK.
The Hotpoint Fresh Thinking for Forgotten Food campaign, in association with Hotpoint’s brand ambassador Jamie Oliver, has been encouraging consumers to make more mindful food decisions in an effort to reduce domestic food waste.
The campaign saw the launch of the Fresh Thinking Pop-up Café, which opened to the general public in October, serving dishes that had been inspired by consumers who shared their recipes on how to use up some of the most commonly wasted foods in the UK. The café operated on a ‘pay-as-you-feel’ basis, with proceeds donated to FoodCycle.
In addition to the Pop-Up Café, from the 17th September to the 12th October, Hotpoint donated £3 to FoodCycle for each cooking product sold within a selected range.
FoodCycle supports those who are hungry and lonely, serving three-course meals in towns and cities across the country. Volunteers serve over 1,000 meals each week, using surplus food that is cooked in spare kitchen space1. FoodCycle strengthens communities by bringing people together and encouraging friendships around a healthy meal. FoodCycle creates spaces that welcome people from all backgrounds, to unite communities, using surplus food.
Jennifer Taylor, Head of Brand, Hotpoint, says: “FoodCycle is dedicated to creating a society where no one is left hungry or lonely. It has been a pleasure to contribute to such a brilliant mission, by raising money that will be contributed to the 38 community projects that span the country.”
Mary McGrath, FoodCycle CEO, commented: “The donation from Hotpoint will go a long way in helping support our fight to reduce food waste, food poverty and loneliness across the country. FoodCycle relies on volunteers and donations to provide regular community meals to those that are hungry and lonely, and we’d like to thank Hotpoint for their continued support.”
For more information on the Hotpoint Fresh Thinking for Forgotten Food initiative, please visit https://www.hotpoint.co.uk/Pages/Food-Care-Culture-Fresh-Thinking-for-Forgotten-Food.
For more information on FoodCycle, please visit the website at www.foodcycle.org.uk.
For more information on any Hotpoint appliances, please contact your account manager, or visit the website at www.hotpoint.co.uk.
- Ian Moverley, UK Corporate Reputation and Public Affairs Director, Whirlpool UK Appliances Limited presenting the cheque to Mary McGrath, CEO, Food Cycle
Notes for editor:
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.
In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn, Twitter and Medium.
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4th December 2018