Hotpoint has supported Matthew Bamber, ‘The Fridge Hiker’, in his mission to raise awareness and money for the UK Armed Forces and military veterans’ charity Help for Heroes.
Commencing his mission in 2016, Matthew has so far covered over 75 miles with an under counter fridge that weighs 29 kg, which was donated by Hotpoint, strapped to his back using a specially designed frame. Since his first planned journey, which covered three peaks in 24 hours, Matthew and the Hotpoint fridge have completed a total of 12 journeys, all under challenging weather and physical conditions.
The idea of ‘The Fridge Hiker’ came to Matthew after learning that members of the Armed Forces carry over 30 kg in their packs during service, covering vast distances through difficult terrains. The Hotpoint fridge (RLAAV22P.1.1) has been integral to Matthew’s campaign, drawing attention on trails and helping him to raise over £9,000 for service men and women.
Ian Moverley, UK Corporate Reputation and Public Affairs Director, Whirlpool UK Appliances Limited, says: “Hotpoint is honoured to support Matthew, ‘The Fridge Hiker’, in his mission. We believe it is important to give back and to support initiatives where we can. The journeys that Matthew has been on, together with the Hotpoint fridge, are tremendous and donating the fridge was a no-brainer.”
Matthew Bamber, ‘The Fridge Hiker’, says: “Without Hotpoint, the idea could not have happened. Rucksacks can conceal weight, with those passing you by not understanding the true weight on your shoulders. When they see the fridge, they get it. The fridge acts as a symbol and I am blown away by the funds so far raised. I am thrilled to continue the journey in 2019, to continue raising awareness and money for Help for Heroes together with the Hotpoint fridge.”
For information on any appliance categories from Hotpoint, please contact your account manager, or visit the website at www.hotpoint.co.uk.
To learn more about The Fridge Hiker, please visit the dedicated Facebook page which is https://www.facebook.com/thefridgehiker/.
- Matthew Bamber, ‘The Fridge Hiker’, pictured with the Hotpoint under counter fridge (RLAAV22P.1.1)
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centres in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.
In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn and Twitter.
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21st February 2019