Indesit Aria oven - RC (1)

Indesit Launches Free Cake Kit Promotion

Indesit has partnered with Craft & Crumb, award-winning cake and biscuit kit company, to offer consumers a free cake baking kit with the purchase of a selected Indesit oven1. The promotion runs from 19th July to 30th August 2018.

The promotion supports the Indesit #DoItTogether campaign, which encourages everyone in the family to help with the household chores, so there’s more time for families to spend together doing the things they love.

The Craft & Crumb promotion brings together the idea of families working as a team and spending quality time with each other. Baking is a fun way to get the children involved in the kitchen, and the Craft & Crumb kit, that comes free with the purchase of a selected Indesit oven, provides everything you need to get started.

Included in the promotion is the Indesit Aria built-in oven (KFW 3844 H IX), which boasts a generous 71 litre capacity, meaning there’s plenty of space for cooking the Craft & Crumb cake creations. What’s more, the Best Lighting feature gives a clearer and brighter view of what’s cooking, so users can keep an eye on their cake as it rises.

 

Sara Bazeley, Brand Manager, Indesit, says: “We hope the Indesit partnership with Craft & Crumb will encourage families to spend more time together in the kitchen. Baking allows children to get hands-on and the kits from Craft & Crumb will hopefully inspire families to get together and bake a cake. Parents can then encourage their children to help with the tidying up, by loading the dishwasher perhaps, which can be a good introduction to sharing the household chores more frequently in the future.”

To support the promotion, retailers have access to point of sale material to alert consumers about the promotion in-store. The point of sale material is available from their Indesit Account Manager.

For more information on the full range of Indesit ovens, contact your account manager, or visit the website at www.indesit.co.uk

Full terms and conditions apply and can be found on line at: https://indesit.redeemnow.co.uk/terms-and-conditions/

Ends

Image captions:

  1. Indesit’s #DoItTogether campaign encourages families to share the household chores and spend more quality time together
  2. The Indesit Aria single electric oven (KFW 3844 H IX) boasts the innovative and time-saving Turn&Cook function

 

Notes for editors:

1 Free Craft & Crumb bake ware kit, the choice of either Treasure Island or Sweetshop kit subject to availability when purchasing selected Indesit ovens purchased between 19/07/18 – 30/08/18. Claims received by [30/09/18]. T&Cs apply http://indesit.redeemnow.co.uk/. Promoter: Whirlpool UK Appliances Limited, Morley Way, Peterborough, PE2 9JB

About Indesit:

Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.

Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

 

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

 

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

 

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:
Tessa at jmm PR

Tel: 01536 414555

Email: tessa@jmmpr.co.uk

18th July 2018

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