InSinkErator 80th Celebration - Ice bar - lo

InSinkErator Celebrates 80th Anniversary at London Ice Bar

InSinkErator®, part of the American company Emerson, held a celebration event for its 80th anniversary at the Belowzero ice bar, London, on 26th June 2019.

Two white racing huskies greeted guests at the unique ice bar venue. The 80th anniversary celebration event commenced in the private, Japanese themed, ‘warm’ restaurant, where Anne Kaarlela, Marketing Communications Manager, Europe and Russia, InSinkErator®, welcomed guests. InSinkErator® colleagues from the United States of America, Russia and Europe joined members of the press, and InSinkErator® UK staff, at the celebration event.

Following a short video on the history of InSinkErator®, including how and when the food waste disposer was first invented, Ashley Munden, Managing Director, InSinkErator®, continued the celebrations with a reveal of the NeoChiller prototype. The NeoChiller will soon be available, as an addition to the 4N1 Touch tap, via the exclusive InSinkErator® Showroom Collection. The addition of the NeoChiller will allow users to have instant, filtered chilled water in their own homes, at the touch of a button. Ashley also introduced the upgraded hot water tank, the NeoTank, which now offers an in-tank water temperature of up to 99°C.

Once the formalities had taken place, InSinkErator® colleagues and members of the press took part in an 80th anniversary quiz to test their knowledge of the brand and provide further insight into how the company has grown and innovated over the past eight decades. To conclude, guests were invited to a private session in the Valhalla themed ice bar, complete with drinks served in ice glasses.

Anne Kaarlela, Marketing Communications Manager, Europe and Russia, InSinkErator®, says: “We are extremely excited to announce the upcoming launch of the InSinkErator® NeoChiller that will provide another time-saving and convenient solution to consumers, while further supporting the reduction of single-use plastic waste in the home. We extend our gratitude and appreciation to all of the guests that joined us at the celebration event for our 80th anniversary at the Belowzero ice bar.”

For more information on the range of products available from InSinkErator®, visit the website at https://insinkerator.emerson.com/en-gb

Ends

Image captions:

  1. InSinkErator® held a celebration event for its 80th anniversary at the Belowzero ice bar in London on 26th June 2019
  2. The InSinkErator® NeoChiller will soon be available as an addition to the 4N1 Touch tap
  3. InSinkErator® colleagues and members of the press took part in an 80th anniversary quiz to test their knowledge of the brand
  4. Guests were invited to a private session in the Valhalla themed ice bar, complete with drinks served in ice glasses.

About InSinkErator®:

InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers filtered, steaming hot water on demand. The InSinkErator® range of steaming hot water taps has achieved approval from WRAS (Water Regulations Advisory Scheme).

For further press information and images please contact:
Hannah at jmm PR

Tel: 01536 414555

Email: hannah@jmmpr.co.uk

2nd July 2019

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