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jmm PR’s Favourite Articles of the Week

Here at jmm PR, we have been scouring the internet for our favourite articles of the week.

This week brings ways to cut your plastic waste this festive season and a look at how the UK’s Christmas decorating trends have changed over the past decade.

Image: Hobbycraft

Real Homes – How to cut plastic waste at Christmas

From wrapping paper to tinsel, the festive season can unfortunately involve lots of excess waste that more often than not, can’t be recycled. This year we’re looking to be a little more eco-friendly during our Christmas celebrations and this article offers 11 simple ways to cut plastic waste.

From reusable straws to creating your own crackers, there are loads of fun and easy ways to help the environment. Our favourite ideas include making your own edible tree decorations from the likes of gingerbread or cookie dough. Not only is baking them fun, but icing them and eating them is even better! Baubles and tinsel are full of plastic, so by creating decorations you can eat later means unwanted plastic decorations won’t end up in landfill come the New Year. So, if like us you are looking to have a more sustainable Christmas, be sure to have a read through this article!

Image: John Lewis & Partners

House Beautiful – 9 ways the UK’s Christmas decorating trends have changed in the past decade

We all know that a lot can change in 10 years, and, according to research published by John Lewis, this couldn’t be more accurate than when it comes to the way we choose to decorate our homes for Christmas. This article highlights just how much our tastes have changed between 2009 and 2019, with some interesting surprises along the way.

When it comes to decorating for the festive season, the nation’s tastes have become bolder and more sophisticated than ever before. The most popular tree size has increased from 4ft to 7ft since 2009 and, when it comes to colour, traditional reds and golds are being replaced by white, blush and copper tones, with iridescent white and rainbow coloured tinsel now even getting a look in.

Accessories such as tree skirts and statement baubles are being purchased in higher numbers than at any other point over the past 10 years, and, as we continue to look for ways to save time in our increasingly busy lives, pre-lit trees are now out-selling their un-lit counterparts. So, whether you prefer a more traditional Christmas style, or are even a fan of the minimalistic decorating trend, check out this article for a fascinating insight into the way in which our festive décor choices have evolved over the past decade.

Ends

Steph and Briar at jmm PR

steph@jmmpr.co.uk

briar@jmmpr.co.uk

01536 414555

6th December 2019

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