Luxury appliance brand, KitchenAid is celebrating its centenary marking 100 years since the iconic stand mixer was born in 1919.
An immersive, sensorial experience was held at East Wintergarden, Canary Wharf to mark the occasion, honouring the brand’s heritage and celebrating its future. The event told the brand’s story in an experience that awakened the five senses. It was a true celebration of the memorable experiences that KitchenAid’s appliances have made possible over the past century.
KitchenAid began in 1919 with a stand mixer named ‘the best kitchen aid’ by an executive’s wife, and so the brand was born. The iconic shape of the stand mixer was created in 1937. And in 1949, KitchenAid branched out into major domestic appliances with the launch of its first dishwasher.
KitchenAid’s birthday event featured five immersive rooms to experience the sights, smell, sounds, tastes and textures of the kitchen. The experience fuelled creativity and showed how KitchenAid has transformed the kitchen into an indulgent and pleasurable space. The rooms were shaped in the number 100 to truly honour the centenary.
Lee Collett, Channel Controller, KitchenAid, says: “KitchenAid’s 100 year anniversary is a momentous occasion. Since the birth of the renowned stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete portfolio of appliances and accessories. Today’s appliances, with their professional performance, artisan quality and iconic design, empower makers to explore their culinary creativity and make special memories in the kitchen. The 100th anniversary event honoured these memories in a playground for the senses.
“KitchenAid is also looking to the future as we celebrate the innovation, originality and creativity that will inspire the next century of making. At KitchenAid we strive to continue to make the kitchen a creative space by building on our legacy of creating professional appliances for passionate makers.”
To explore a century of innovation and inspiration in the kitchen and travel KitchenAid’s 100 year timeline, please visit the website at: https://www.kitchenaid.co.uk/landings/explore-a-century-of-milestones
For more information on any KitchenAid major domestic appliances, please contact your account manager or visit the website at www.kitchenaid.co.uk
- The KitchenAid 100 year anniversary event at East Wintergarden, Canary Wharf
Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete product line – from utensils to appliances large and small that offer professional performance and are designed for the passionate maker. The KitchenAid brand celebrated its 90th anniversary in 2009 and forms part of the Whirlpool Corporation.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centres in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.
In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn and Twitter.
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21st May 2019