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KitchenAid Hosts Christmas in July Event

KitchenAid, the luxury appliance manufacturer, celebrated Christmas in July #Festivitease at its London Experience Store, located in Wigmore Street.

The KitchenAid London Experience Store is stylishly arranged over two floors and is the perfect environment to inspire kitchen designers, budding bakers and serious chefs alike. The venue was transformed into a festive utopia, featuring giant candy canes, dazzling baubles and festive tunes playing in the background for good cheer.

In collaboration with a selection of brands, the Christmas in July event showcased the stunning range of appliances from KitchenAid, all of which offer a perfectly balanced mix of iconic design and professional performance. Brands including Ginsters, Kelly’s of Cornwall and Gin Mare all offered visitors sumptuous tastings and demonstrations.

The KitchenAid London Experience Store encompasses a fully functional demonstration kitchen, which highlights KitchenAid’s dedication to supporting those who are serious about food. Festive treats, including pigs in blankets and homemade mince pie ice cream, were prepared at the event using a selection of KitchenAid appliances.

Lee Collett, Channel Controller, KitchenAid, says: “Appliances from KitchenAid are designed to inspire and take the user’s culinary expertise and creativity in the kitchen to the next level. Following the success of last year’s Christmas in July event, this is the second event of its kind that has been hosted at the KitchenAid London Experience Store. We are thrilled to have been able to provide visitors with an opportunity to experience the magic that KitchenAid appliances offer, at the same time as experiencing a variety of other excellent brands.”

For more information on the KitchenAid range of major domestic appliances, please contact your account manager or visit the website at www.kitchenaid.co.uk

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Image caption:

  1. The KitchenAid Christmas in July event held at the KitchenAid London Experience Store

About KitchenAid:

Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete product line – from utensils to appliances large and small that offer professional performance and are designed for the passionate maker. The KitchenAid brand is celebrating its 100th anniversary in 2019 and forms part of the Whirlpool Corporation.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centres in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn and Twitter.

For further press information and images, please contact:

Tessa at jmm PR

Tel: 01536 414555

Email: tessa@jmmpr.co.uk

10th July 2019

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