KitchenAid freestanding Chef Touch column lifestyle - lo

KitchenAid ‘Special Products’ Extend Opportunities For Kitchen Designers

Luxury appliance manufacturer, KitchenAid boasts a wealth of ‘special products’ within its portfolio, to empower kitchen designers to create unique culinary spaces, which are specially designed around each customer. Included within the range is a shock freezer, vacuum machine, ice maker, coffee machine, cooling and warming drawers and special columns, all designed to take inspiration in the kitchen to new heights.

The KitchenAid shock freezer (KCBSX 60600) is a must-have for passionate home chefs, looking to preserve the quality of their food and maintain its original nutrients, flavour and firmness. It allows the user to chill or freeze food in minutes, transforming water content into microcrystals, without altering its organic structure, resulting in excellent texture after defrosting. The shock freezer is equipped with three professional functions: hard blast chilling, soft blast chilling and fast freezing.

The vacuum machine (KVXXX 44601) allows consumers to seal raw or fresh ingredients, together with their seasonings, in special pouches. The machine’s innovative design even enables the user to safely vacuum-seal liquids. With four automatic programmes to choose from, including a cycle for sous-vide cooking, the vacuum machine creates the ideal preservation conditions to ensure that long-lasting freshness demanded by top professional chefs.

The KitchenAid ice maker (KCBIX 60600) combines an elegant, durable design and professional performance to give luxury consumers perfectly made ice, when desired. The ice is uniquely formed, completely transparent and free from impurities, taste or odour. The machine can produce up to 10 kg of ice every 24 hours, with room to store up to 8 kg, meaning the consumer always has readily available ice when entertaining guests.

Perfect for budding baristas, the KitchenAid built-in coffee machine (KQXXX 45600) benefits from an elegant design, complemented by a range of functions. It boasts 15 quality coffee levels and the must-have steam function, which is perfect for frothing milk. With automatic 15 bar pump pressure you are assured of the perfect café crème every time. What’s more, the automatic, seven setting, coffee grinder ensures that each cup of coffee is a delicious creation with an incomparable aroma.

Managing space in the kitchen has never been easier with the KitchenAid refrigerated cooling drawer (KCBDX 88900) and its generous 150 litre capacity. The drawer is perfect for those who need additional storage space for refrigerating their fresh produce. With a dedicated wine area, two removable vegetable containers and an egg holder, the cooling drawer gives the user quick and easy access to their chilled ingredients on demand.

KitchenAid consumers put so much passion into their culinary creations; therefore it is only right that they should be served at the perfect temperature, just like in the finest restaurants. The KitchenAid warming drawer (KWXXX 14600) ensures that food is always served on a hot plate and can even keep food warm while the consumer is busy adding finishing touches or entertaining guests.

Finally, KitchenAid has created two stylish columns to enable consumers to vertically stack their appliances in a freestanding unit to create an impressive focal feature. The Chef Touch column (KAXCC 00000) stacks the KitchenAid combination steam oven, vacuum machine and shock freezer, which together facilitate sous-vide cooking. The ovens column allows the consumer to vertically stack two different ovens and a warming drawer, giving the user the space to create chef-inspired dishes at home.

Each of the KitchenAid special products are niche and give kitchen designers the opportunity to design a kitchen with a range of luxury appliance elements. Consumers within the luxury market are often looking for something extra-special and a little more unique to add to their kitchen. The KitchenAid range of special products enables retailers to offer an exceptional and specialist opportunity.

Lee Collett, Channel Controller, KitchenAid, says: “We understand that the KitchenAid consumer is passionate about cooking, which is why KitchenAid appliances are designed to inspire the user to take their expertise and creativity in the kitchen to the next level. Each of our special products provide its own unique benefits to a chef-inspired kitchen.”

For more information on the KitchenAid range of major domestic appliances, please contact your account manager or visit the website at www.kitchenaid.co.uk

Ends

Image captions:

  1. The KitchenAid shock freezer (KCBSX 60600) preserves the quality of food and maintains its original nutrients, flavour and firmness
  2. The KitchenAid vacuum machine (KVXXX 44601) seals food and liquids in special pouches, creating the ideal preservation conditions to ensure long-lasting freshness
  3. The KitchenAid ice maker (KCBIX 60600) combines an elegant, durable design and professional performance to give luxury consumers perfectly made ice
  4. The built-in KitchenAid coffee machine (KQXXX 45600) is designed to provide the perfect coffee at home
  5. The KitchenAid cooling drawer (KCBDX 88900) has a generous 150 litre capacity to keep food fresh and full of flavour
  6. The KitchenAid warming drawer (KWXXX 14600) ensures that food is always served on a hot plate
  7. The KitchenAid Chef Touch column (KAXCC 00000) stacks the KitchenAid combination steam oven, vacuum machine and shock freezer, which together facilitate sous-vide cooking.

About KitchenAid:

Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete product line – from utensils to appliances large and small that offer professional performance and are designed for the passionate maker. The KitchenAid brand is celebrating its 100th anniversary in 2019 and forms part of the Whirlpool Corporation.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centres in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn and Twitter.

For further press information and images, please contact:

Tessa at jmm PR

Tel: 01536 414555

Email: tessa@jmmpr.co.uk

6th November 2019

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