InSinkErator M Series 66 food waste disposer GHI - lifestyle - hi

Make Positive Lifestyle Changes with InSinkErator during European Week for Waste Reduction

InSinkErator® champions the aims and objectives of the European Week for Waste Reduction initiative and is challenging households to make positive lifestyle changes to reduce their food and plastic waste for the future of the world we live in.

The initiative, which takes place from 16th to 24th November 2019, looks to raise awareness of waste management solutions across Europe, encouraging both private enterprises and the general public to get involved. The focus for the 2019 initiative is to educate both adults and children on waste facts and figures, while communicating ways to change their behaviour*.

Addressing the issue of increased food and plastic waste across Europe is important for InSinkErator®, who aims to educate as many consumers as possible about its alternative and sustainable solutions.

In 2017 it was recorded that EU countries were wasting approximately 88 million tonnes of food every year and if drastic changes aren’t implemented, this figure is expected to rise to 126 million tonnes by 2020**.

InSinkErator® is an active campaigner in encouraging the disposal of food waste sustainably, and advises composting wherever possible. Where this option is not possible however, an InSinkErator® food waste disposer is the ideal alternative for diverting food waste from ending up in landfill. Furthermore, with less food waste in landfill, the household’s carbon footprint and the associated greenhouse gases are also reduced.

Of the 35.8 million plastic bottles that are used every day in the UK, 16 million of them are not recycled***. The non-recycled bottles, therefore, end up in landfill or in the ocean, affecting the sea-life and the environment. With a variety of re-fillable drinking bottles widely available, consumers should look for alternatives to buying endless amounts of bottled water.

Designed to meet the increased consumption of filtered drinking water, the InSinkErator® 4N1 Touch tap provides a stream of filtered cold water for 30 seconds, at the touch of a button. Consumers with a 4N1 Touch can therefore benefit by having instant filtered water readily available in their own home, reducing the need to purchase bottled, filtered water.

Anne Kaarlela, Marketing Communications Manager, Europe and Russia InSinkErator®, says: “Educating consumers on the impact that both food and plastic waste has on the environment is really important to us at InSinkErator®. We will continue to manufacture products that can be easily installed into consumers’ homes that can effectively work towards reducing the astonishing waste statistics.

“At InSinkErator®, we will be promoting the European Week for Waste Reduction initiative by sharing hints and tips on our social media channels, as well as sharing where consumers can win a Good Housekeeping approved M 66 food waste disposer for their own home.”

For more information on the range of products available from InSinkErator®, visit the website at https://insinkerator.emerson.com/en-gb

Ends

Notes for editors:

* https://www.ewwr.eu/en/support/thematic-focus-2019

** https://insinkerator.emerson.com/en-gb/blog/food-waste-facts-uk

*** https://www.recyclenow.com/what-to-do-with/plastic-bottles-0

Image captions:

  1. InSinkErator® 4N1 Touch taps offer consumers an alternative to buying an endless number of single-use, plastic bottled water
  2. Food waste disposers from InSinkErator® are an ideal alternative for diverting food waste from ending up in landfill

About InSinkErator®:

InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers filtered, steaming hot water on demand. The InSinkErator® range of steaming hot water taps has achieved approval from WRAS (Water Regulations Advisory Scheme).

For further press information and images please contact:
Hannah at jmm PR

Tel: 01536 414555

Email: Hannah@jmmpr.co.uk

12th November 2019

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