News - April 2016

Brunch with Whirlpool at Avant-Garde London Pop-Ups

Exquisite locations across London are soon to be transformed into unique pop-up brunch clubs, as Whirlpool, the world’s leading manufacturer and marketer of major home appliances, is to continue their‪ #‎WhirlpoolFoodies‬‬ campaign, celebrating diverse cooking styles and tastes from around the world.

 

Commencing on Sunday 10th April 2016, Whirlpool is collaborating with pop-up wizard, Meredith O’Shaughnessy, on a series of unconventional brunch clubs, with menus devised around one main ingredient, the first of which is based on the avocado. As well as the five course avocado tasting menu, guests will be welcomed with an avocado margarita on arrival and will be gifted with a grow-your-own avocado kit to take home.

 

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InSinkErator Helps Reduce Your Contribution to Landfill

Problems are often brushed under the carpet, but one problem that cannot be ignored any longer is the issue of sending food waste to landfill sites.

 

InSinkErator®, the global leader and inventor of the food waste disposer, has always had the environment at the forefront of their thinking, and provides a solution to reduce the amount of food waste sent to landfill sites.

 

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The Same Old Problem

Some years ago, when independent kitchen retailers sold a kitchen it was a reasonably straightforward affair. What customers saw on display was usually what they chose. A design was created and quotation prepared and, if everything went well, within a few weeks the job was probably wrapped up and the money in the till.

 

How different it is today. For many independent kitchen retailers it is now quite rare for a customer to simply just want to buy a new kitchen. With the current trend towards ‘improve not move’, a new kitchen extension is now one of the most common drivers of kitchen sales. In a recent survey, undertaken by a leading independent kitchen retailer, 89 per cent of kitchen sales over a year were due to a new extension or building work. What impact is this having on kitchen retailers, and why does it matter?

 

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Whirlpool Imagines the Kitchen of the Future

There are more than 2.5 billion people worldwide who are connected to the Internet. Back in 2008, the number of Internet-connected things overtook the number of people in the world, and at this moment, there are over 10 billion things connected to the Internet. This ever-increasing ‘Internet of Things’ continues to grow every single minute.

 

Whirlpool brand has a strong reputation for pioneering technological advances – key concepts that they actively integrate into their product development. The future consumer will continue to expect a great deal from their appliances, not only to be frugal with energy, and with outstanding performance and results; they also want them to be easy and intuitive to use, as well as saving time and effort.

 

For more on this story, please visit the jmm PR resource centre for the full article.

 

Available here: http://bit.ly/1SU8wsh

 

 

 

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