2023 Travel Trends – From the Experts at

The all-in-one, online travel booking platform,, has outlined the themes expected to influence travel in 2023, plus the top destinations to visit this year.

Making the most of your spending budget

There’s a handful of exceptionally stunning countries where currencies are extremely undervalued. Japan, Turkey and Argentina come to mind and should be on anyone’s bucket list who is looking to get more bang for their buck from their next trip. Despite the recent drop and somewhat recovery in the British pound, fine wining and dining in any of these countries will certainly cost a fraction of the cost back home.

Japan: 2023 is the time to visit Japan with the yen taking a dive. The Shinjuku, Ginza, Shibuya and Asakusa quarters in Tokyo are among the best locations to stay, featuring some of the tallest buildings in the country, super-popular karaoke booths and plenty of ramen, yakitori and sushi to try. Utilise the vast and reliable metro to get around and include a must-see trip to Mount Fuji. We also recommend taking a train or plane to cities and historic places such as Osaka, Kyoto, Kanazawa and Takayama.

 Turkey: Lively and busy Istanbul is a must-see with its fantastic mix of cultures, food and local lifestyles. Explore historic locations, such as Izmir and Göreme, which boasts extraordinary volcanic rock formations. Enjoy and relax on the beaches of Antalya. Finally, with Turkey’s value for money, why not add some luxury to your trip with a relaxing and spiritual experience at the opulent 16th century Hurrem Sultan Hamami Turkish bath?

 Argentina: Discover vibrant Buenos Aires, taking in the sound of the Tango, the smell of a Parrilla, and wine and dine on Argentine delicacies to your heart’s content. Witness the breath-taking nature the country has to offer from the Atlantic to the Andes or the Patagonia region.

Wellness and activity retreats and camps

Before COVID-19 came along and disrupted travel plans, there was a slow but steady demand for short stay (from a weekend to one week) activity related camps and retreats. Whether its surfing and yoga retreats in Portugal, meditation and trekking holidays in Spain’s Iberian Highlands or even overnight culinary and wine making courses in southern Italy, this trend is expected to really take off in 2023.

Visit an affordable hotspot

Destinations in the southern Balkans are currently affordable locations to book a holiday to and consequently are becoming increasingly popular with tourists. Due to good political stability, especially with North Macedonia and Croatia being EU members, many investors have built hotels, resorts and holiday apartments in these regions over the last few years. Therefore, there is a larger capacity to be filled with holidaymakers and with attractive prices, airlines including EasyJet, Ryan Air, Wizz Air and Jet2 have started to offer more flights to these destinations to meet the demand. These countries have also found that the tourism industry can be lucrative, and therefore locals are now schooled in English or German languages to support the increased number of tourists. recommends a round trip of Montenegro, beginning and ending in beautiful Dubrovnik, Croatia. Explore the Bay of Kotor and the Montenegrin coast with its enchanting beaches, mighty mountains, and ancient cities. Visit one of the five beautiful national parks, which are a mixture of natural wonders, including glacial lakes, swamps, primeval forests, green pastures, and wild rivers.

Top destinations to visit in 2023

Morocco: Sunrise in the Sahara, beaches to relax or windsurf, mountains to hike, historic places and buildings; Morocco offers it all. Discover the vibrant culture, mouth-watering food, the bustling souks and the tranquillity of the desert. Great for a multi-destination break, must-see locations include Casablanca, Fes, the Atlas Mountains, Essaouira and, of course, Marrakech.

Tanzania and Zanzibar: Live some of the most memorable adventures with safaris, trekking Mount Kilimanjaro and relaxing in Zanzibar. Start in Dar es Salaam, a lively city in Tanzania, and then venture on to Arusha, where you can stay as a starting base for a safari to the beautiful Tarangire National Park, the unique Lake Manyara and onto the Ngorongoro Conservation Area. Or, for the more adventurous traveller, start in Moshi for a five-day trek of Mount Kilimanjaro. After all the excitement, relax for a few days in exotic Zanzibar, with its unique blend of idyllic beaches, intriguing history, cultural diversity and tasty cuisine.

Switzerland: Natural beauty, stunning mountains, clean lakes and fresh air. Switzerland, with its low inflation, has suddenly become a place you can afford. Buy a rail pass and enjoy the nature and beautiful spots in Switzerland for an unforgettable trip. Experience the country like a local and stay in an apartment in Lucerne or Zurich. Be sure to visit the beautiful mountains such as the Matterhorn, Jungfrau, Säntis, or exceptional places like Appenzell, St. Moritz or Zermatt.

Joshua Dunne, CEO,, says: “2023 is an exciting year for travel and we encourage those looking to plan a trip this year to try something new. Whether you are the adventurous type, a foodie, or prefer your holidays more relaxed we have the tools at to make the trip of your dreams a reality.” is a family business inspired by the desire to arrange multi-destination trips comfortably and stress-free. Created to be with you every step of the way when planning a holiday, you can browse’s trending trips for inspiration or customise your search if you already know exactly where you want to go. You can then book and pay for everything from transport to accommodation and excursions in one place, as well as refining your trip with travel insurance and assistance with visas.

For more information on, visit the website or email




Image captions:

  1. Shinjuku, Japan is a hotspot for 2023. Image credit: Jezael Melgoza via Unsplash
  2. Croatia is becoming an increasingly popular holiday destination. Image credit: Matthias Mullie via Unsplash
  3. Relax in exotic Zanzibar. Image credit: Humphrey Muleba via Unsplash
  4. Switzerland is named as one of the top destinations to visit in 2023. Image credit: Henrique Ferreira via Unsplash


About is a one-stop online travel agency. Designed to simplify travel planning, the platform enables travellers to book and pay for everything from transport to accommodation, as well as rental cars, excursions and travel insurance, from a variety of suppliers, all in one place. offers inspiration and provides all the tools needed to plan a complex, multi-destination trip, with ease.

For further press information and/or images please contact:

Tessa at jmm PR


T: 01536 414555

10th January 2023


About jmm PR:

jmm PR is a PR, social media and influencer marketing agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copy writing, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

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