With the current pandemic, most businesses are facing unimaginable challenges and have to make huge adjustments to ultimately keep staff, customers and clients safe. ‘Working from home’ may not be the easiest phrase to get your head around, particularly when your business is running a showroom and fitting kitchens and bathrooms. However, there are positive things you can do from home to keep your business in front of customers.
The Kitchen Bathroom Buying Group (KBBG) is the most established and largest buying group specifically for the independent kitchen and bathroom specialist in the UK. You can read here for best bathroom equipments. It has an in-depth understanding of the UK market and the needs of independent specialist retailers. Bill Miller, Managing Director, KBBG says: “Consider marketing your business so that when the pandemic is behind us it comes out healthy and strong, and your target audience remembers you have been there throughout.”
Social media
It is vital to keep your social media going, and if you haven’t invested any time in this communication tool then now is the time to start. Your customers need to know you are around. With most of the UK spending the majority of time at home, customers will be spending an increased amount of time scrolling through social media, so it’s important that you are there to be seen.
Video communication
Video is a great means of communication, now more than ever. Try and keep your products and services in front of your target audience through videos. For example, you could video the latest coffee machine brewing a cup of coffee, showing how easy it is to do, and that it resembles a barista coffee, which is what many of us are missing.
Try creating a short video with an update on the latest products that you have on display. Perhaps promote the slightly more unusual products that many customers may not usually have time to think about when they are so busy. Anything from icemakers to sous vide ovens and steam ovens. You may inspire customers to make a wish list and begin planning a new kitchen. Remember to mention all the things your business does well, going that extra mile, above and beyond your competitors, such as customer service, home delivery, and taking orders over the phone and by email.
Educational videos are a great way of engaging an audience. You have a unique area of expertise, so why not share it with the community? Consumers are looking for things to do around the house, so a tutorial video on how to measure a kitchen, or plan a bathroom re-fit, could go a long way. It could even inspire the viewer to plan a renovation and reach out to you when you are open for business once again.
Training
Being unable to operate business as usual gives a unique opportunity for you to partake in some online training courses and to expand your expertise. There is a wealth of training available online, a lot of which is free during this uncertain time. For example, BiKBBI, in conjunction with Cortexa, is delivering free online training for members during this time of social distancing.
The training and recruitment business partner of KBBG, Simon Acres Group Ltd, has been offering invaluable advice for businesses in the KBB industry. This video prepared by Simon Acres Group Ltd is a great introduction to working from home. The video offers tips, from various industry experts, including talking to customers using WhatsApp or Zoom, using the time to get feedback from customers and working on future plans and strategies.
Helping your local community
More often than not, consumers like to support local, family run businesses so it’s important to always remain an active member of your local community. We need to come together and look after each other during this uncertain time. Could any of your members of staff sign up to be an NHS volunteer? Put it out there on social media that you are available to help anyone that needs it, ensuring that you are adhering to government guidelines and keeping your staff safe of course.
KBBG
Bill Miller, Managing Director, KBBG says: “The challenges of business will always be there, regardless of the economic, political climate or a pandemic. It is the aim of the KBBG to ensure that we provide support for the entrepreneurial kitchen and bathroom retailer to enable them to grow and overcome whatever challenge that they may encounter.”
KBBG offered some very good news for its members with a much-appreciated financial injection by making our annual members’ suppliers bonus payment earlier. This payment is traditionally paid in May or June, however in view of the extraordinary circumstances, we made an interim payment to qualifying members by the end of March.
Bill concludes: “Importantly, we want our members to know that we are here for them and can offer advice if needed. It’s important for the KBB industry to stick together during the uncertainty and to go forward with a positive outlook to the future.”
For further advice or information on the KBBG call 02382 021 347 or 07887 247811, email b.miller@derkreis.co.uk or visit the website at www.kbbg.co.uk
Ends
Image caption:
- Bill Miller, Managing Director, KBBG
Note for editors:
The Kitchen Bathroom Buying Group UK is an organisation set up to support the business of the independent kitchen and bathroom specialists. Part of the renowned DER KREIS, Europe’s leading kitchen and bathroom buying group, the company has forty years’ experience and a turnover in excess of 3.4 billion Euros. Currently operating in nine countries with 3,000 members, the group provides a range of exclusive tailored benefits and services to support and increase the success of each independent kitchen and bathroom specialist in an effort to stay ahead of the competition and to promote the success of individual businesses.
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2nd April 2020
