ATAG, the Dutch company famous for its technologically advanced built-in kitchen appliances, exclusively available to the kitchen specialist, opened its showroom doors to its customers, kitchen specialists and the media from around the world, for its annual House Show, held at its headquarters in Duiven, the Netherlands.

The House Show was a superb opportunity to launch ATAG’s product portfolio for 2011. This year’s visitors were among the first to see an array of exciting new products, including the two gas-on-glass models with digital timers added to the MAGNA design line. Also introduced to the MAGNA design line are two stunning stainless steel gas hobs, with the high-quality appearance and exceptional performance for which the collection is renowned.

ATAG has also added an induction wok to the popular Domino Puzzle line, the perfect addition to any kitchen where Asian cooking is popular. The new hob comes complete with a stainless steel high quality wok and worktop stand.

When creating a seamless, complementary look in the kitchen, which flows across all appliances, ATAG’s new integrated refrigeration range is ideal. A 1780mm built-in refrigerator, with matching 1780mm built-in freezer, is the perfect way to achieve the glamour of a side-by-side refrigerator in an integrated kitchen.

Bill Miller, ATAG’s Sales and Marketing Director, says: “The House Show was an exciting opportunity for visitors to see ATAG’s latest innovations. With the theme for this year being ‘Partnership’, it was also the perfect time for us to thank our kitchen specialist associates for their support throughout the year. ATAG’s 2011 collection features excellent premium appliances with beautiful design and superior functionality that will truly mark the discerning kitchen specialist out from the rest.”

For further information about ATAG’s 2011 collection, please call your Area Sales Manager or ATAG on 0208 247 3993 or visit the website at


Image caption: ATAG headquarters, Duiven, the Netherlands and home of the annual House Show.

2nd November 2010

For further information and images please contact:

Sarah at JM Marketing

Tel: 01536 414555




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