Atag kick-starts the year with American-style refrigeration promotion

ATAG, the Dutch premium appliance brand has recently introduced its new range of appliances for 2010. Included in the range is a new trio of stunning American-style, side-by-side refrigerators, which are super spacious, offer tremendous functionality and are very luxurious.

With the kitchen being the focus of the home, the consumer is looking for striking and impressive appliances, and ATAG’s new side-by-sides are sure to please.

From the 1st February through to the 30th April 2010, ATAG is offering their retail partners a £500 saving off any one of the three ice and water models. These include the KA2111DL finished in stainless steel, the KA2192DL in the company’s unique soft and luscious Graphite Black and the top of the range stainless steel, KA2111DQ. Not only does this top of the range model boast an A+ energy rating it has a twin cooling system with Climate Control, plus a special ‘Cool Select’ zone with electronic temperature adjustment from 0°C to -5°C.  Designed for defrosting meat and poultry safely or for cooling fast, it also has a -5°C setting.  At this temperature it freezes the moisture in the food making it ideal for slicing fresh salmon or tuna to make sushi, or fresh beef for carpaccio.  And the top notch ice and water system not only delivers water and ice, the ice may be cubed or shaved!

“This is a good time to get consumers thinking about their refrigeration before the summer months arrive, when older models really struggle. ATAG refrigerators deliver superb functionality and are beautifully styled.  These models will attract attention and at the same time offer an opportunity to upgrade the consumer to something more energy efficient too,” says Bill Miller, Sales and Marketing Director ATAG UK.

For retailers’ complete peace of mind ATAG is offering free delivery and installation throughout England and Wales, with reduced charges for Scotland and beyond.

For more information on this promotion or the ATAG range of premium appliances, contact your ATAG Area Sales Manager or call ATAG UK on 0208 247 3993.

For a full round up and all information on these models visit the ATAG website at




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