ATAG, the Dutch company famous for its technologically advanced built-in kitchen appliances, exclusively available to the kitchen specialist, launched its innovative new products for 2012 at its annual House Show.

Held at the ATAG headquarters in Duiven, the Netherlands, the theme for this year’s House Show was ‘Experience’, inviting visitors from around Europe to come and experience the brand, its premium quality appliances and its cooking culture. Visitors to the House Show were the first to see ATAG’s new products for 2012, including the new induction hobs with bridge capability, which offer greater flexibility and space for large pans such as a fish kettle.

New for 2012, ATAG has also added two new recessed ceiling cooker hoods to its portfolio, in a stunning white finish. These were launched at the House Show alongside ATAG’s enhanced integrated refrigeration range, which offers excellent energy ratings of ‘A+’ and even ‘A++’.

Bill Miller, ATAG’s Sales and Marketing Director, says: “The House Show is a great ATAG tradition, and offers visitors the chance to get ‘hands-on’ with ATAG’s professional quality appliances, explore the features and technology available, and watch informative cooking demonstrations. We have some interesting new products for launch in 2012, and the House Show gave a tantalising first glimpse.”

For further information about ATAG’s 2012 collection, please call your Area Sales Manager or ATAG on 0208 247 3993 or visit the website at


Image caption:
1. ATAG headquarters, Duiven, the Netherlands and home of the annual House Show.
2. This year’s House Show included cookery demonstrations on the ATAG appliances

10th November 2011

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555



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