ATAG launches hot summer dishwasher promotion

Following the success of its recent American-style refrigeration promotion, ATAG, the premium Dutch brand, is introducing a similarly amazing deal on one of its top-quality dishwashers.

With dishwashers losing their ‘luxury’ tag and increasingly becoming an essential appliance for the kitchen, there has never been a better time to promote the benefits of ATAG’s dishwashers.

Running until 31st July 2010, ATAG is offering their retail partners a VA6111LT fully integrated dishwasher for just £99 when they buy four or more ATAG products in one order.

The 12 place setting VA6111LT has five programmes, including an Eco setting which washes dishes perfectly at just 50ºC. It is triple ‘A’ rated and whisper quiet, operating at just 49db(A). In fact, it is so quiet it is fitted with an audible end of programme alert to tell people it is ready for unloading! It has an adjustable basket for tall glasses and a special holder for long knives. There is a delayed start function and an LED alert to warn when the salt or rinse aid is getting low. For consumers’ peace of mind, the VA6111LT is fitted with ATAG’s unique Aqua Safe system which prevents flooding via special sensors that detect even the smallest leak and there is a double safety valve for extra protection.

Bill Miller, Sales and Marketing Director ATAG UK, says: “At a time when consumers are facing rising utility bills and have increased environmental awareness, this is the perfect chance to remind them that a dishwasher such as ATAG’s VA6111LT is a cost-effective way of cutting their water and energy consumption, saving them money, and will give them more time to enjoy the sunshine instead of standing at the kitchen sink washing the dishes.

“This excellent promotion also clearly underlines our commitment to support our kitchen specialist retailers at a time when market conditions remain challenging.”

For more information on this promotion or the ATAG range of premium appliances, contact your ATAG Area Sales Manager or call ATAG UK on 0208 247 3993.

For a full round up and all the information on the VA6111LT visit the ATAG website at


Image caption: The fully integrated, 12 place setting VA6111LT.

7th June 2010

For press information and images please contact

Sarah at:

JM Marketing

Tel: 01536 414555

Email: Sarah@jmmarketingservices.couk



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