ATAG launches new website

ATAG, the Dutch manufacturer renowned for its technologically advanced built-in kitchen appliances exclusively available to the kitchen specialist, has launched a new consumer website.

The ATAG website has been given a fresh and contemporary makeover, better reflecting the quality and style of the brand’s appliances. Retaining ATAG’s signature blue and grey colours and complementing its other marketing materials, the new site has been designed to maximise user experience and ease of use.

Key features of the new ATAG website include an easy to use product selector, allowing the user to save favourite models and then compare these side by side. This is supported by a new product videos and lifestyle images section, which helps the consumer to visualise the appliances in a kitchen setting and see how they work.

Alongside detailed brand and product information, the ATAG website now also offers an enjoyable recipe section for use in conjunction with many of ATAG’s appliances, including the Teppan Yaki and QuliMax steam oven. Finally, the new website features a dedicated section which displays the location of all displaying retailers, and gives particular prominence to the exclusive ATAG Ambassador Centres, so consumers can quickly find a showroom nearby.

Bill Miller, ATAG’s Sales and Marketing Director, says: “It is vital in today’s increasingly technological age for a brand to have an attractive and easy to use website that is full of comprehensive and useful information for the consumer. A website acts as an extension and reflection of the brand and therefore must be helpful and effective. ATAG’s new website has been designed with the user in mind, to ensure it provides them with all the details they may require, and helps them to choose the right ATAG appliances for their needs.”

The ATAG website can be accessed at:

For further information about ATAG appliances please call your Area Sales Manager or ATAG on 0208 247 3993 or visit the website at


Image caption: Screenshot of ATAG’s new website

18th April 2012

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555



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