ATAG presents Ambassador Centre scheme

ATAG, the Dutch company famous for its technologically advanced built-in kitchen appliances exclusively available to the kitchen specialist, presents its Ambassador Centre scheme.

The Ambassador Centre scheme has been introduced to reward ATAG’s loyal kitchen specialists, providing increased support while ensuring consumers get the very best service and product knowledge when choosing their new appliances. The scheme demonstrates ATAG’s commitment to the kitchen specialist, and builds on the other excellent opportunities it offers as an appliance brand.

Ambassador Centres are specially selected by ATAG, and must have a minimum number of built-in ATAG products in one showroom, including the QuliMax combi-steam oven, as well as achieving a minimum annual spend. If chosen, specialists will benefit from a host of opportunities including the chance to access new products first, the creation of sales leads through an enhanced web listing, exclusive POS and signage and a rebate package.

Furthermore, the selected kitchen specialists will receive an invitation to the ATAG headquarters in the Netherlands for an annual Ambassador Centre group meeting, as well as exclusive Ambassador Centre promotions, in-store staff training sessions and on-store cookery demonstrations.

Bill Miller, ATAG’s Sales and Marketing Director, says: “The ATAG Ambassador Centre scheme proves that we are 100 per cent committed to the kitchen specialist and the superior service they provide. This scheme will support them in offering the consumer a personalised, knowledgeable sales experience, and we hope it will encourage other kitchen specialists to choose ATAG appliances.”

For further information about becoming an ATAG’s Ambassador Centre Scheme please call your Area Sales Manager or ATAG on 0208 247 3993 or visit the website at


21st February 2012

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555



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