Award Success at CES for Whirlpool

Whirlpool brand, renowned for their dedication to innovation to improve the lives of consumers, was honoured at the recent CES show in Las Vegas.

The brand hauled away nine innovation awards in four categories: Tech for a Better World, Eco-Design and Sustainable Technologies, Smart Home, and Home Appliances.

CES Innovation Awards recognise outstanding design and engineering in consumer electronics, and entries are judged by a distinguished panel of independent industrial designers, independent engineers and members of the trade press. Entries are judged on their engineering qualities, aesthetic and design qualities and, in some categories, how it can make a positive impact to the quality of life for its users.

Whirlpool invests heavily in creating products that allow consumers to make the most of their time, and be free to live their lives, and constantly drives innovation in every product category to find ways of improving people’s lives.

Jennifer Spragg, Senior Brand Manager, Whirlpool, says: “We are thrilled that Whirlpool brand has been recognised in this way, and are truly honoured to have been selected to receive nine awards for innovation. Whirlpool has been at the cutting edge of technological advances, designing appliances with a view to improving the daily lives of consumers, for over a century, and this prestigious acknowledgement from the industry is testament to our commitment to innovation.

“With our newest innovation, the 6th Sense Live® washing machine and tumble dryer that communicate with each other, and can be controlled using an app on your smartphone or tablet, we are constantly looking at ways to provide our customers with an effortless, intuitive and efficient experience in the home.”

For more information on Whirlpool product ranges and your nearest stockist visit the website at


Image captions:

1. Whirlpool brand earns nine innovation awards at CES 2016

Notes for editor:

About Whirlpool brand:

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6th Sense® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

About Whirlpool Corporation: Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers throughout the world in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Comerio (VA), Italy.

For further press information and images please contact:
Claire at jmm PR

Tel: 01536 414555


17th March 2016



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