To support retailers when discussing which kitchen products to specify in projects with their customers, InSinkErator® has created a raft of new point of sale (POS) material including sink stickers, A4 counter cards and tap hangers.
InSinkErator® encourages its trade partners to highlight the numerous benefits of owning a food waste disposer with their customers. However, some consumers may still be unaware of the product category and therefore InSinkErator® has generated new POS to make the product stand out and foster conversations. The brand new sink stickers now available from InSinkErator® are semi-transparent, designed to be applied to the back of a display sink where they depict inedible food waste being put down the food waste disposer. This, alongside the new A4 counter cards, will highlight to consumers that the product is a hygienic alternative solution to managing inedible food waste at home, especially where home composting is not possible.
As the inventor and global market leader of food waste disposers, the InSinkErator® portfolio boasts a variety of models, designed to suit different family sizes and home cooking needs. InSinkErator® hopes its new POS will support its ongoing aim to educate both retailers and consumers on the benefits of its food waste disposers, including how easy and safe they are to use and that they neatly fit under all types of sinks, without compromising the style of the kitchen.
Additionally, in a competitive marketplace, consumers are spoilt for choice when it comes to kitchen taps. InSinkErator® has therefore designed tap hangers for its 4N1 Touch tap to indicate to consumers that the InSinkErator® combination tap has been independently awarded the ‘Best Kitchen Tap’ in the Ideal Home Kitchen Awards 2023*. Available in three shapes, L, J or U and three finishes, Brushed Steel, Polished Chrome or Velvet Black, the 4N1 Touch from InSinkErator® can make a bold statement as part of a showroom display and now the new POS can draw even more attention to the convenient kitchen product. The award-winning, WRAS approved InSinkErator® 4N1 Touch tap offers instant filtered steaming hot water, instant filtered cold water and regular hot and cold water from one combined fixture.
Anne Kaarlela, Marketing Communications and Customer Service Manager, Europe, InSinkErator®, says: “We hope our attractive new sink decals alert consumers to the product and encourages conversations with retailers on the alternative food waste solution available. Additionally, by highlighting the Ideal Home Kitchen Award accolade for our 4N1 Touch tap, we believe this will provide consumers with the confidence that a trusted source has given the product their seal of approval. Our trade partners can order the brand new POS via their account manager, or on our dedicated retailer portal, as well as obtain digital copies of our brochure too.”
To order the new POS materials, please contact your Account Manager. For more information on stylish sink solutions from InSinkErator®, please visit the website at www.insinkerator.co.uk
To download digital POS materials, please visit the InSinkErator® portal: https://insinkerator.mediavalet.com/portals/ShowroomPOS2023
Notes for editors:
1. Brand new sink stickers and tap hangers are now available from InSinkErator®
InSinkErator®, part of Whirlpool Corporation, is the world’s largest manufacturer of food waste disposers and the clear global market leader. InSinkErator® invented the food waste disposer over 90 years ago, offering consumers a hygienic solution to manage food waste in their homes and as an alternative to composting where not possible. Today InSinkErator® has a range of models, designed to suit different family sizes and home cooking needs. InSinkErator also manufactures specialist kitchen taps that are designed to streamline the kitchen, by removing the need for a kettle. InSinkErator® specialist kitchen taps are available as a combined fixture or stand-alone additional tap, in a number of shapes and on-trend finishes. The latest innovation from InSinkErator® is the 4N1 Touch tap that offers instant filtered steaming hot water, instant filtered cold water and regular hot and cold water from one combined fixture.
For further press information and images please contact:
Hannah at jmm PR
Tel: 01536 41455
8th August 2023
About jmm PR:
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