Britain’s 24-year-olds prefer peace to partying – according to new research by Whirlpool

Forget partying, clubs and rock and roll, new research has shown that Brits in their TWENTIES are now seeking out ‘the quiet life’.

A new survey has revealed that Britain’s younger generation are not the wild party animals desperate for all-night raves and busy city living you might expect, but instead they want to indulge in a more tranquil existence.

In fact, the research discovered that people start to prefer ‘the quiet life’ from the gentle age of just 24.

Overall 90 percent of people surveyed wished that they had more of a quiet life and 65 percent of people reckon that people definitely crave more peace and quiet as they grow older.

In fact, as many as 43 percent of the 1,500 Brits polled by Whirlpool would PREFER a night in on the sofa than a night out with friends and that goes in particular for women with nearly half of them preferring to stay in whereas only 34 percent of men would forego socialising.

However even if they do go out, 35 percent of respondents would like to be tucked up in bed before 11pm.

According to the data, 42 percent of people just love a good walk in the country and 36 percent of people would like to read their book in peace and 32 percent wanting to soak in the bath.

And if we don’t get our own way and our peaceful reflections are broken, that can mean big trouble, particularly in households, where 54 percent of people admit that they’ve have arguments with their other half because of noise levels in the home.

In order to try and find some peace, at some point in the day, over three quarters of us seek out quiet time by closing the door to try and find some serene ‘me time’. This is even more prevalent among the younger generation with 80 percent of 16-29 year olds making sure they can spend some quiet time alone as compared to just 55 percent of 45-to-59 year olds.

The most common disturbances, which we resent most of all, are people shouting in the streets (32 percent), cold callers (27 percent), our own beloved children (24 percent) and noisy appliances (21 percent) which were equally annoying as neighbours having parties.

Sinead O’Brien, Brand Marketing Executive, Whirlpool, says: “The world is a noisy place and it comes as no surprise that Brits in their twenties are seeking ‘the quiet life’.

“We recognise that noise has a substantial effect on our wellbeing and mental health, which is why National Quiet Day is so important to raise awareness of the issue.

“Peace and quiet can lower stress levels and enhance your senses, which can increase your awareness of the world around you. Peace at home is so important and is why, at Whirlpool, we research and invest in the development of noise reduction technology in all of our appliances.

“Washing clothes has never before been so peaceful, thanks to our innovative ZEN Technology™. Endorsed by Quiet Mark, the Whirlpool Supreme Care range of washing machines benefit from a super quiet spin cycle, which could help those 90 per cent who wish they had a quieter life.

“Whirlpool is dedicated to improving people’s everyday lives, with superior performance and intuitive technology that keeps the sound of household appliances to a minimum, while ensuring the very best results without disrupting the peace.”

Regionally, Belfast was the most hectic city with nearly 80 percent of people claiming they had a busy life compared to only 62 percent in more chilled-out Edinburgh.


You resent people talking loudly on their phones

You hate having to listen the next-door neighbour’s music blaring

You find loud TV or radio distracting

You prefer a relaxing beach holiday to a booze fuelled party trip

You do not wish to listen to music coming through other people’s headphones

You prefer to be in bed before 11pm most nights

You often turn down invites to big nights out

You enjoy nights in on the sofa more than nights out with friends

You shouldn’t have to hear other people’s children screaming in public

The sound of loud appliances in the home is distracting

You resent hearing your neighbours doing DIY

You prefer relaxing music to loud music

You enjoy time away from social media

You often put your WhatsApp notifications on silent

You enjoy walks in the countryside

A nice cup of tea makes you happy

You enjoy cooking more than eating out

You stay out for one drink, then leave the party early

You enjoy a good book in peace

You enjoy nice long hot baths with music

You choose not to lose your temper when someone is being rude

For more information on National Quiet Day, visit www.quietday.co.uk and follow #NationalQuietDay for updates on social media.

For additional press information, please contact jmm PR on contact@jmmpr.co.uk or 01536 414555.

For information on the Supreme Care range of washing machines with the Quiet Mark accreditations, contact your account manager or visit the website at www.whirlpool.co.uk.


Image caption:

  1. National Quiet Day infographic

National Quiet Day is celebrated on the second Wednesday of September, and was first established by Whirlpool in 2016, in association with renowned academics in the field of noise and psychology: Judy Edworthy, Professor of Applied Psychology, Plymouth University; Stephen Stansfeld, Professor of Psychiatry, Queen Mary University of London; Brian C. J. Moore, Emeritus Professor of Auditory Perception, University of Cambridge.

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH SENSE® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:

Hannah at jmm PR

Tel: 01536 414555

Email: hannah@jmmpr.co.uk

12th September 2018



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