Exquisite locations across London are soon to be transformed into unique pop-up brunch clubs, as Whirlpool, the world’s leading manufacturer and marketer of major home appliances, is to continue their #WhirlpoolFoodies campaign, celebrating diverse cooking styles and tastes from around the world.
Commencing on Sunday 10th April 2016, Whirlpool is collaborating with pop-up wizard, Meredith O’Shaughnessy, on a series of unconventional brunch clubs, with menus devised around one main ingredient, the first of which is based on the avocado. As well as the five course avocado tasting menu, guests will be welcomed with an avocado margarita on arrival and will be gifted with a grow-your-own avocado kit to take home.
With cooking demonstrations at Westfield Stratford City shopping centre, sponsoring the BBC Good Food Show Supertheatre, and supporting exclusive brunch clubs, the #WhirlpoolFoodies campaign aims to inspire everyone to experiment in the kitchen and fall in love with cooking again.
Whirlpool offers a range of built-in cooking appliances designed to make life easier, by incorporating the latest technology into aesthetically pleasing appliances. The Whirlpool AKZM 8920/GK 6th Sense® induction oven features both Whirlpool Ready2Cook and Cook3. With Whirlpool’s Ready2Cook technology, there is no need to preheat the oven whatever you wish to cook. You simply place the dish into the cold oven and technology does the rest. And Cook3 lets you cook three different dishes at the same time without the mixing of flavours or aromas, the perfect companion for creating your own five course avocado brunch at home.
Jennifer Spragg, Senior Brand Manager, Whirlpool says: “We are very much looking forward to the first avant-garde pop-up brunch club and trying out the unusual menu. Whirlpool hopes to influence the guests to expand their cooking horizons with an entertaining, memorable experience.”
Meredith O’Shaughnessy, pop-up extraordinaire, says: “The avocado is the coolest fruit in town right now for foodie lovers, so it seemed like a very obvious idea for us to create a pop-up which rejoices in the deep affection so many people have for them. I’m super excited to welcome our first guests and for them to sample the amazing food on offer.”
For more information on Whirlpool product ranges, and your nearest stockist, visit the website at www.whirlpool.co.uk
Take a look and follow the events on Twitter using #WhirlpoolFoodies, and on the Whirlpool Facebook page Whirlpool UK.
Notes for Editors:
Avocado brunch pop-up dates:
Sunday April 10th 2016
Sunday May 8th 2016
12:30pm – 7:00pm
The Printworks Kitchen
20-26 Roseberry Avenue
The avocado brunch pop-up tickets are £55 per person
Ticket price includes three courses and a welcome avocado cocktail
Tickets on sale now at: http://www.designmynight.com
- Whirlpool teams up with pop-up extraordinaire for a series of brunch pop-ups, starting with an avocado based menu on Sunday 10th April.
About Whirlpool brand:
The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6th Sense® appliance technology.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.
About Whirlpool Corporation: Whirlpool Corporation (NYSE: WHR), is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. With more than 24,000 employees, a market presence in more than 30 countries throughout Europe, the Middle East and Africa, and manufacturing sites in eight countries, Whirlpool Europe, Middle East & Africa (EMEA) is a fully owned subsidiary of Whirlpool Corporation. Its European Operating Center is located in Comerio, Italy. Additional information about the company can be found at WhirlpoolCorp.com, or find us on Twitter at @WhirlpoolCorp.
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5th April 2016