Combined Independents (Holdings) Ltd (CIH), an electrical buying group, part of Euronics, Europe’s largest electrical buying group, held the first part of their Independent Digital Education Programme, an AdWords workshop, exclusively for Euronics agents in Central London on 2nd February 2017.
Sponsored by Euronics supplier, Electrolux, the informal workshop focused on a number of topics, including an introduction to search engine marketing, building an effective AdWords campaign, and support for future AdWords marketing. Luke Wallace, Senior Digital Marketing & eCommerce Professional for Electrolux, alongside Jason Leith, AdWord and Email Marketing for CIH, guided the audience through the programme, offering step-by-step instructions, plus expert advice on each topic.
The three hour interactive workshop provided hands-on software experience, as well as sharing stories of past digital experiences, including both successful and not-so-successful campaigns. Each attendee was supported further and awarded with an AdWords voucher to kick-off their campaigns.
Heidi Andrews, Digital Marketing Coordinator, CIH says: “The marketing landscape is changing rapidly. We are all short of time to invest in our businesses and get our heads around the new tools available, so this is the first of many programmes, from which we hope that all our agents will benefit.
“We received excellent and very positive feedback from all those who attended the workshop and really hope it makes a difference to their business in this fast, changing digital world. CIH proposes to offer a number of independent education programmes throughout the year to support our agents in developing their businesses.
Combined Independents (Holdings) Ltd (CIH) is an electrical buying group, part of Euronics, Europe’s largest electrical buying group, which operates in over 30 countries with an annual turnover of €19 billion. With around 500 members and approximately 1000 stores, CIH provides a range of services and benefits to support each independent electrical retailer, as well as exclusive ranges that the members’ customers are unable find anywhere else on the high street, or internet.
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22nd February 2017