Consumers are entitled to a six-month, free supply of Fairy Platinum Plus dishwasher capsules, with the purchase of a selected Hotpoint dishwasher1. Hotpoint has an on-going partnership with Procter & Gamble and this promotion aims to raise awareness of how together Hotpoint and Fairy can clean the toughest baked-on food, with sparklingly clean results.
The promotion is live now and applies to purchases made until 31st August 2020. It’s available on selected freestanding, built-in and integrated dishwashers as well as both full-size and slimline models, to suit all households.
Retailers have access to digital assets, available via their Hotpoint account manager, to alert consumers to the promotion. In addition, a TV advertisement showcasing Fairy Platinum Plus dishwasher capsules will be aired during the promotion. In the advert, Hotpoint recommends the Fairy capsules, highlighting the partnership between the two brands.
Both the freestanding (HFP 4O22 WG C X UK) and integrated (HIP 4O22 WGT C E UK) Hotpoint dishwashers with 3D Zone Wash technology are included in the promotion. 3D Zone Wash technology is the combined action of three additional spray components, together with Hotpoint’s variable speed inverter motor, which ensures ground-breaking cleaning performance. The power of 3D Zone Wash technology, alongside Fairy Platinum Plus capsules, can tackle the most stubborn and baked-on food, leaving kitchenware gleaming and eliminating the chore of pre-scrubbing dishes by hand.
Catherine Balderson, Senior Hotpoint Brand Manager, says: “Dishwasher ownership has so many benefits which are more important than ever today. A dishwasher saves time and resources, and is more hygienic compared to washing-up by hand, which is a huge advantage for every household.
“This promotion demonstrates the excellent cleaning power of two great brands working together, to clean the toughest baked-on food and, in-turn, promoting dishwasher penetration in the UK.”
For more information on the promotion, or any Hotpoint appliances, please contact your account manager or visit the website at www.hotpoint.co.uk.
- Consumers can claim a six-month, free supply of Fairy Platinum Plus dishwasher capsules, with the purchase of a selected Hotpoint dishwasher1
- The Hotpoint freestanding dishwasher (HFP 4O22 WG C X UK) benefits from innovative 3D Zone Wash technology, which allows precise and impeccable cleaning results
Notes for editors:
1 Available on selected Hotpoint dishwashers purchased between 01/06/20 – 31/08/20. Claims received by 30/09/20. Free 6 months Fairy Platinum Plus 120 capsules based on 215 cycles per year as used for the EU preparatory study for Energy Using Products. T&Cs apply https://hotpointfreefairy.co.uk/
Promoter: Whirlpool UK Appliances Limited, Morley Way Peterborough, PE2 9JB (‘Promoter’)
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at whirlpoolcorp.com.
For further press information and images please contact:
Tessa at jmm PR
Tel: 01536 414555
18th June 2020