Hotpoint Class 9 combination steam oven (MS 998 IX H) lifestyle hi 2

Cook Healthy Meals at Home with Steam Ovens from Hotpoint

To extend possibilities in the kitchen, keen cooks should include a steam oven in their appliance selection. Cooking with steam creates nutritious and succulent meals without fuss or complication. Steam ovens create a high-humidity environment, which protects food from drying out, therefore maintaining its nutritional value. Hotpoint’s steam oven technology is designed to help consumers care for their loved ones by ensuring they can deliver healthy and flavoursome dishes, without having to be on constant standby to stop food from spoiling.

What’s more, steam cooking requires no additional fats or oils, which further increases health and wellbeing. This is ideal for today, when we are more aware of our health than ever before, with the Covid-19 pandemic leading consumers to make healthier lifestyle choices*.

Hotpoint has a variety of steam cooking options in its portfolio, starting with its built-in Gentle Steam oven (FA4S 541 JBLG H). Part of Hotpoint’s Class 4 cooking collection, this appliance allows you to achieve delicious and succulent results by simply pouring water into the base of the oven, which has been designed to hold the water securely, and selecting one of the three gentle steam options (fish, bread or meat). The user guide advises the right amount of water to add, as well as the ideal temperature, time and shelf level to cook different foods and retain valuable nutrients.

If you are looking for something more advanced, the Hotpoint built-in Active Steam oven (SI9 S8C1 SH IX H) is part of Hotpoint’s top-of-the-range Class 9 cooking collection with increased versatility. It has a dedicated drawer for adding the water to generate the steam for cooking. The oven benefits from a programme that combines steam with forced air to ensure that food not only remains succulent, tender and flavoursome, it will also be crispy and browned on the outside.

Also included in Hotpoint’s Class 9 collection is the combination steam oven (MS 998 IX H). This is a flexible oven with a combination of both forced air and steam cooking. With a 34 litre capacity, it is designed as an additional oven in the kitchen and Hotpoint recommends pairing it with the Class 9 single pyrolytic multifunction oven (SI9 891 SP IX) to enhance your cooking experience. The combination steam oven (MS 998 IX H) boasts an integrated water tank, allowing for a more flexible installation within the kitchen-living space, compared to those steam appliances that require a connection to a water supply.

Kimberley Garner, Hotpoint Brand Manager, says: “Steam is a wonderful addition to cooking as it keeps food moist, succulent and tender. In addition, it reduces cooking times while locking in precious nutrients and flavour. Steam cooking ensures users get excellent, truly delicious results with their meat and fish recipes, as well as bread and desserts too.”

Aside from the time-saving and nutritional benefits offered by steam, it also provides an effortless solution to cleaning the oven. For example, the Class 9 Active Steam oven (SI9 S8C1 SH IX H) and combination steam oven (MS 998 IX H) both benefit from a 35 minute self-cleaning steam programme. The cycle loosens fat and food residue from the special coating on the oven sides that can be simply wiped away after the programme has ended.

For more information on steam ovens from Hotpoint please visit the website: www.hotpoint.co.uk

Ends

Image captions:

  1. The Hotpoint Class 4 built-in Gentle Steam oven (FA4S 541 JBLG H) allows you to achieve delicious results by simply pouring water into the base of the oven and selecting one of the three gentle steam options (fish, bread or meat)
  2. The Hotpoint Class 9 built-in Active Steam oven (SI9 S8C1 SH IX H) benefits from a programme that combines forced air and steam, which allows you to cook crispy dishes with a browned outside and a tender and succulent inside
  3. The Hotpoint Class 9 combination steam oven (MS 998 IX H) has an integrated water tank and creates nutritious and succulent meals without fuss or complication

Notes for editors:

* A Hotpoint study (carried out by LEXIS research), following the first UK lockdown, revealed that Brits have become more adventurous in the kitchen, with 45 per cent trying out new dishes, and almost half (49 per cent) cooking more meals from scratch. Almost two in five (39 per cent) said they cooked more healthy meals during lockdown than before. A representative sample of 1,000 adults (18+) was surveyed in the UK. The sample was representative by gender, age and geographic areas.

 

About Hotpoint:
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the world’s leading kitchen and laundry appliance company.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers in 2020. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at whirlpoolcorp.com or find us on Twitter at @WhirlpoolCorp.

 

For further press information and images please contact:
Tessa at jmm PR

Tel: 01536 414555

Email: tessa@jmmpr.co.uk

7th July 2021

 

About jmm PR:

jmm PR is a PR, social media and influencer marketing agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copy writing, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website www.jmmpr.co.uk or contact the team on 01536 414555 or contact@jmmpr.co.uk

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