Dimplex launches new stunning Opti-V flame effect

Dimplex, the creator of the world’s most realistic electric flame effect and brand leader in electric space and water heating, is introducing a new visually stunning flame effect, Opti-V.

The new Dimplex electric flame effect, Opti-V, is the most unbelievable flame effect yet and will certainly create a cosy and welcoming atmosphere in any living area. The new mesmerising Opti-V effect features a unique and patented combination of real fire footage displayed on a high definition LCD screen, and a clever illusory technique, to create the most realistic 3D “depth of field” that is so real you won’t be able to tell the difference between a real fire and an Opti-V.

The Dimplex built-in PGF-10 electric wall fire, featuring new Opti-V technology, renders scenes of flickering flames dancing on a fuel bed with wisps of smoke and sporadic sparks that create the most realistic illusion of a real fire. There is also the addition of the sound of crackling logs, so the illusion of a real fire is completely and utterly convincing, and all at the running cost of a light bulb.

As the PGF-10 with Opti-V technology is electric it is mess and maintenance free, so you can sit back and relax. It is also incredibly safe and the perfect modern centre piece for any living space.

Jonathan Smith, Marketing Manager, for Dimplex, says: “The new Dimplex Opti-V effect is the most realistic flame effect you’ve ever seen. The additional sound of crackling logs perfectly complements the real fire footage, and you’d never believe it was an electric flame effect and not a real fire. The stunning Opti-V effect creates a welcoming ambience and as it doesn’t produce heat it can be used all year round.”

Key features and benefits of the Dimplex Opti-V PGF-10 electric fire:
• Fully built-in electric wall fire with new Opti-V flame effect
• Flame effect is shown via a 22 inch, full colour, high definition LCD television screen
• The flame effect video is run via a 4G SD card with 30 minute looped video
• The screen fuel bed and lighting is run by extremely low energy LEDs with just 35W per hour of energy consumption
• Comes with a handy remote control so it can be operated from your arm chair
• All components are serviceable through the viewing aperture for ease of use
• Available with optional stainless steel effect frame
• Dimensions: H x W x D: 445 x 736 x 320 mm

The approximate price of the Dimplex Opti-V PGF-10 is around £1,500, excluding installation.

For more information about the Dimplex Opti-V flame effect call Dimplex on 0844 879 3588 or visit the website www.dimplex.co.uk

Ends

Image caption: The Dimplex PGF-10, featuring the brand new Opti-V flame effect

About Dimplex:
Dimplex is the UK market leader in electric heating with over 700 products in its portfolio. With over 60 years manufacturing experience Dimplex is probably best known for its ranges of installed heating products including storage heaters, panel heaters and towel rails.
However, Dimplex revolutionised the electric fire back in 1989 when it introduced the Optiflame® effect – now the world’s best-selling electric flame effect fire. Five years ago it also introduced Opti-myst® the world’s most realistic electric flame effect which amazes everyone who sees it. Dimplex also has an extensive range of portable products, from its well-known oil filled radiator range from which the company got its name [the Dimples in the design] through to stylish fan heaters, convector heaters and air treatment products, including air purifiers and dehumidifiers

Dimplex also has an extensive Renewables division which has the widest range of ground and air source heat pumps in the UK, as well as solar thermal, solar pv, hot water cylinders and SmartRad radiators.

Dimplex is based in Southampton and employs approximately 200 people. Part of the Glen Dimplex Group other well-known consumer brands include Morphy Richards, Roberts Radio, Belling, New World and Stoves.

For further information and images please contact
Sara Bazeley
JM Marketing
Tel: 01536 414555
Email: sbazeley@jmmarketingservices.co.uk

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