Dimplex launches realistic electric basket fire

Dimplex, the brand leader in electric space and water heating, is proud to present the Westbrook, an exciting new electric basket fire, with highly realistic Opti-myst® effect.

Perfect for creating an atmospheric focal point, the Westbrook basket fire is ideally suited to homes with a traditional, country design thanks to its incredibly authentic appearance. This matt black basket fire features a cast iron grate for added realism, allowing the consumer to create a cosy, comforting haven in a room without any of the hassle or mess of a log-burning version.

The Dimplex Opti-myst® smoke and flame effect is the ideal method for producing ambience in a room, and is an incredibly impressive feature of the Westbrook. Research by Dimplex has found that 70 per cent of consumers buy a fire for a cosy, comforting feeling in a room, as opposed to using it as a heat source. A roaring fire, particularly one with a traditional design such as the Westbrook, is an incredibly evocative image that no home can be without.

Karen Trewick, Marketing Communications Manager for Dimplex, says: “The Dimplex Westbrook is a highly realistic product and one we are very proud of, as it fills a real gap in the marketplace and certainly stands out from other basket fires. We created the Westbrook after considerable consumer requests, and it is a very exciting development for us – previously this style of electric fire has struggled to appear lifelike, but we believe the combination of authentic design features and the Opti-myst® effect make the Westbrook a real success.”

Key features and benefits of the Westbrook WBK20 electric basket fire:
• Electric basket fire with cast iron grate for added authenticity
• Matt black finish
• Features the incredibly realistic Opti-myst® smoke and flame effect
• Fully variable flame and smoke intensity control
• Remote control operation for ease of use
• Comes with a removable back panel
• Dimensions: H350 x W450 x D270mm

Approximate price on the high street is around £449.99

For more information about the Dimplex Westbrook and for the full range of Dimplex’s heating solutions call 0844 879 3588 or visit the website at www.dimplex.co.uk

Ends

Image caption: The Dimplex Westbrook

9th April 2013

For further press information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: sarah@jmmarketingservices.co.uk

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