KBBG---stand-K84,-kbb-Birmingham-2024-for-web

‘Exhibitions Prompt Change’ – KBBG Shares its Success From kbb Birmingham 2024

KBBG (part of DER KREIS, Europe’s leading kitchen and bathroom buying group) unveiled its most ambitious stand to date at kbb Birmingham 2024. It was the sixth kbb show that the KBBG has been involved with and the team noted a strong enthusiasm amongst visitors and a willingness to make changes and try new things.

The buying group’s profile at kbb Birmingham has grown throughout the years, thanks to the support of its suppliers; KBBG usually partners with one of its suppliers on a co-branded stand. Now, in 2024, KBBG was the primary exhibitor, presenting the many benefits of KBBG membership, while displaying elements from several of its suppliers, to bring the space to life.

Bill Miller, Managing Director, KBBG, says: “Our stand showcased a kitchen from Nobilia’s Vivari range, which is exclusive to KBBG members, as well as Smeg appliances and a Blanco sink and tap. What’s more, for the very first time, we presented bathroom ranges on our stand at kbb with products from Decosan, Ramon Soler, Roman Showers and Multipanel. We have been committed to enhancing our bathroom offering over recent years and being able to have a bathroom display on our stand this year is testament to our growing success in this area.”

The central area of the KBBG stand was dedicated to mykitchenspecialist.co.uk; a consumer facing website, which supports KBBG members in generating new leads. There was also plenty of meeting space with furniture supplied by Lamboro alongside stylish pendant lights from Sycamore Lighting.

Bill adds: “Everything on our stand was available from our suppliers from the showstopping kitchen to the very furniture that our visitors used to meet our team. It was a fantastic way of highlighting the brands that independent retailers can access through KBBG membership.”

KBBG achieved a significant number of quality leads from the exhibition and hopes to expand its membership even further in time for the group’s Annual Members’ Meeting, which is taking place at the National Space Centre on Monday 10th June 2024.

Bill concludes: “Participating in an exhibition is a huge commitment but where else would we meet so many of our direct target audience in one place? Face-to-face interaction, with those keen to hear more about your business, is worth its weight in gold and kbb 2024 provided us with a platform to explain the many benefits of joining our buying group to a captive audience.

“There is no doubt that exhibitions prompt change. Walking around and seeing the wonderful products and innovations on the market encourage retailers to upgrade their offerings and make positive changes to their business.”

For more information on the KBBG, call Bill Miller on 07887 247811, email b.miller@derkreis.co.uk or visit the website at www.kbbg.co.uk.

Ends

Image captions:
1. KBBG exhibited on stand K84 at kbb Birmingham 2024
2. The KBBG team at kbb Birmingham: Neil Whitaker-Johnson, Bill Miller and Russell Sharpe (left to right)
3. Bathroom products displayed on the KBBG stand at kbb Birmingham 2024

About KBBG:
The Kitchen Bathroom Buying Group UK is an organisation set up to support the business of independent kitchen and bathroom specialists. Part of the renowned DER KREIS, Europe’s leading kitchen and bathroom buying group, the company has over 40 years of experience and a turnover in excess of five billion Euros. Currently operating in twelve countries, with over 4,000 members, DER KREIS provides a range of exclusive tailored benefits and services to support and increase the success of independent kitchen and bathroom specialists, helping them stay ahead of the competition and improving their margin.

For further press information and/or images please contact:
Tessa at jmm PR
E: tessa@jmmpr.co.uk
T: 01536 414555

19th March 2024

About jmm PR:
jmm PR is an award-winning, creative PR agency that is highly experienced in offering a range of interiors PR services to showcase your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website www.jmmpr.co.uk or contact the team on 01536 414555 or contact@jmmpr.co.uk

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