InSinkErator - Bettina's Kitchen Recipe

Food Waste Action Week – InSinkErator Supports Consumers On Their Journey To Reduce Food Waste

To encourage consumers to reduce the amount of food they waste, and to help those who are unable to compost at home, InSinkErator® is supporting Food Waste Action Week 2023 with a variety of awareness activities.

Now in its third year, Food Waste Action Week aims to reduce the effect that food waste has on the environment. From 6th to 12th March, campaigners will be highlighting ways in which we can make small changes to our behaviour that, together, can have a larger impact on climate change. The 2023 initiative theme, ‘Win. Don’t Bin’, hopes to enhance the use of leftovers in the home, as unused leftovers contribute significantly to the amount of food waste generated.

To support and inspire consumers on their journey to reduce food waste, InSinkErator® has collaborated with a chef who specialises in sustainable cooking, Bettina Campolucci Bordi. With Google searches for ‘what to do with leftover vegetables’ increasing by 17 per cent in the last year*, Bettina has created a simple, yet delicious, Beans & Greens Fridge Raid recipe that utilises an assortment of vegetables, in collaboration with InSinkErator®. In the recipe video, which will be shared on Instagram and TikTok, Bettina demonstrates an InSinkErator® food waste disposer, highlighting how it can dispose of inedible food waste safely and hygienically.

Despite our best efforts, some inedible food waste is inevitable. An InSinkErator® food waste disposer is a modern, convenient and discreet food waste solution for the kitchen, reducing food waste in the bin, especially where home composting is not possible. For disposing of food waste safely and hygienically, an InSinkErator® food waste disposer fits neatly under the sink, out of sight, without compromising the overall look of the kitchen. As the global leader and inventor of food waste disposers, InSinkErator® manufactures a wide variety of models, designed to suit different family sizes and home cooking needs.

To promote Food Waste Action Week and support consumers that are unable to compost inedible food waste at home, InSinkErator® is hosting giveaways for consumers to win their very own food waste disposer.

Anne Kaarlela, Marketing Communications and Customer Service Manager, Europe, InSinkErator®, says: “We’re delighted to have collaborated with Bettina again this year to create a recipe for Food Waste Action Week. We wholeheartedly support the objectives of the initiative, and with an IBM study highlighting that over half the respondents stated that environmental sustainability is more important to them than it was a year ago**, we hope that the awareness and education Food Waste Action Week provides has a positive impact on the future of our planet.

“At InSinkErator®, we are committed to providing lifestyle enhancing solutions, which promote hygiene in the kitchen, are convenient to use and are safe within the home. The Beans & Greens Fridge Raid recipe will be shared with over 139,000 Instagram users and over 1.8 million readers have the opportunity to win an InSinkErator® food waste disposer, raising awareness of our products and supporting Food Waste Action Week.”

For more information on food waste disposers from InSinkErator®, please visit the website at www.insinkerator.co.uk

Follow InSinkErator® on TikTok for the full recipe and further content.

Ends

Notes for editors:
* Google Trends, statistics correct as of 01.03.2023
** IBM Global Consumer Study: Sustainability Actions Can Speak Louder Than Intent

Image captions:

  1. To mark Food Waste Action Week, InSinkErator® has collaborated with Bettina Campolucci Bordi to create a ‘Beans & Greens Fridge Raid’ recipe for consumers to try at home
  2. Boost your kitchen tech and reduce food waste in your kitchen bin with the InSinkErator® Evolution 250 food waste disposer

About InSinkErator®:
InSinkErator®, part of Whirlpool Corporation, is the world’s largest manufacturer of food waste disposers and the clear global market leader. InSinkErator® invented the food waste disposer over 90 years ago, offering consumers a hygienic solution to manage food waste in their homes and as an alternative to composting where not possible. Today InSinkErator® has a range of models, designed to suit different family sizes and home cooking needs. InSinkErator also manufactures specialist kitchen taps that are designed to streamline the kitchen, by removing the need for a kettle. InSinkErator® specialist kitchen taps are available as a combined fixture or stand-alone additional tap, in a number of shapes and on-trend finishes. The latest innovation from InSinkErator® is the 4N1 Touch tap that offers instant filtered steaming hot water, instant filtered cold water and regular hot and cold water from one combined fixture.

For further press information and images please contact:
Hannah at jmm PR
Tel: 01536 414555
Email: hannah@jmmpr.co.uk

7th March 2023

About jmm PR:
jmm PR is a PR, social media and influencer marketing agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website www.jmmpr.co.uk or contact the team on 01536 414555 or contact@jmmpr.co.uk

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