ATAG, the Dutch company famous for its technologically advanced built-in kitchen appliances exclusively available to the kitchen specialist, is pleased to announce the promotion of Geraldine Dobson to Northern Regional Sales Manager.
Geraldine has worked for ATAG since September 2008, and her previous role was as Product Training Consultant for England, Scotland and Ireland. Geraldine is an experienced and qualified Consumer Scientist, and has worked in both the domestic and commercial appliance business. She has spent time in research and development, marketing, training provision with leading manufacturers, as well as lecturing in consumer science.
In her new role as Northern Regional Sales Manager, Geraldine is responsible for managing existing ATAG customers, and developing new business, in the north of England and Scotland. This area covers everywhere north of Nottingham. She will also be available for product training throughout the country, helping kitchen specialists to demonstrate ATAG’s superior appliances to maximum effect, and will be involved in open days and product demonstrations.
Geraldine says: “I thoroughly enjoy working for ATAG as its appliances are perfect for those who are passionate about cooking and want professional quality products to cook with. ATAG is dedicated to the kitchen specialist, and I am keen to develop its existing relationships with specialists, and build new ones.”
Bill Miller, ATAG’s Sales and Marketing Director, adds: “Geraldine is a valued member of the ATAG team and her extensive experience will be of real benefit to our kitchen specialists. She will provide them with excellent support and training, and her comprehensive product knowledge makes her ideally placed for such a role.”
For further information about ATAG, please call your Area Sales Manager or ATAG on 0208 247 3993 or visit the website at


Image captions: Geraldine Dobson is ATAG’s new Northern Regional Sales Manager

1st March 2011

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555



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