Gorenje and Ecover launch on-box promotion

Gorenje, the Slovenian manufacturer famed for its creative and efficient appliances, and ecological cleaning brand Ecover, have taken the next step in their successful partnership together and launched an exciting on-box promotion.

Over one million bottles of Ecover products, across twelve lines and three categories, including fabric conditioner, multi-action sprays and washing-up liquid, will feature a special Gorenje panel, offering buyers the chance to win a Retro fridge freezer.

These bottles will be available at all the multiple retail outlets where Ecover is currently sold, including Waitrose, Sainsbury’s and Tesco, as well as at independent and organic local shops. In total, they will be seen in more than 30,000 stores, and will be supported by leaflet distribution at 24 special Ecover events.

The competition gives entrants the opportunity to win a RK60359 Retro, the largest model in the range, in their choice of colour. There are ten chances to win. This model offers an excellent ‘A++’ energy rating, with a huge 229 litre net capacity fridge and 92 litre net capacity freezer, providing ample space for all fresh produce, meat, fish and frozen goods. It is available in a selection of chic colours including Burgundy, Black, Cream, Royal Coffee and Dark Chocolate.

Lauren Abbott, Gorenje’s Marketing Manager, says: “This is the first time Gorenje has carried out such a promotion in the UK and we are very proud to have achieved this with our partner Ecover. This relationship gives us the opportunity to tell even more people about our efficient, high quality products and also spread the word about the importance of living an eco-friendly lifestyle. The promotion gives Gorenje visibility in a huge number of supermarkets nationwide, and we believe it will be a superb way to raise brand awareness.”

For further information about the Gorenje Retro, please call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk

Ends

1st May 2013

Image caption: The Gorenje RK60359 Retro, which is being given away in a competition appearing on Ecover products.

Editors’ Notes:
About Gorenje
Established over 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. Four million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs approximately 10,800 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

About Ecover:
Ecover is the world’s largest producer of ecological cleaning products, using sustainable plant and mineral-based ingredients to create highly effective cleaning products that achieve the lowest possible toxicity and the most rapid and complete biodegradability. Constantly innovating, Ecover continues to expand and improve its product range, including the development of a new eco-surfactant for use in its hard surface cleaners, meaning the range cleans as well as – or better than – the UK’s leading conventional brands. All of Ecover’s plastic bottles are made from Plant-astic – a 100 per cent renewable, reusable and recyclable plastic made from sugarcane. Ecover was the first cleaning brand in the UK to use Plant-astic and has used it across its product range since 2011. For more information on this pioneering brand, visit http://www.the-splash.co.uk/offers-and-competitions/feel-good-prizes

For more information please call Ecover press office on 0117 9731 173 or email ecoverpr@brayleino.co.uk

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