GORENJE EMBRACES SOCIAL MEDIA

Gorenje, the Slovenian manufacturer prized for its creative and innovative appliances, has embraced social media and is using it as an effective tool for communicating with retailers and consumers.

Gorenje has recently set up its UK Facebook page, giving visitors the opportunity to interact with the brand on a much more personal level. It features videos and photos of the latest Gorenje products and events, as well as updates on Gorenje’s activities. This adds to the existing Gorenje UK Twitter account, which has allowed the brand to provide one on one answers to consumer questions, and respond to feedback.

These two platforms are highly advantageous to the consumer as they provide other methods for interaction with the Gorenje brand, alongside the company’s detailed, interesting and extensive website. They give Gorenje a much more rounded online offering, and are superb tools for developing brand awareness.

Bill Miller, Gorenje’s Sales and Marketing Director, says: “Social media is an excellent way to develop and build relationships with retailers and customers, both old and new, as well giving Gorenje the opportunity to get valuable feedback on its products and services. In this increasingly technical age it is important to get involved with the different methods of digital interaction if a brand is to stay relevant and maintain interest in its products.”

To follow Gorenje on twitter, visit www.twitter.com/Gorenje_UK
To like the Facebook page, visit http://www.facebook.com/pages/Gorenje-UK/266761106668786

For further information about Gorenje’s innovative appliances, please contact your Area Sales Manager, call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk

Ends

7th December 2011

Image caption: Gorenje’s new UK Facebook page

Editors’ Notes:
About Gorenje
Established over 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. Four million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs approximately 10,800 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

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