Gorenje, the Slovenian manufacturer famed for its creative and innovative appliances, is excited to introduce its new Simplicity line, which prioritises ease of use through stylish, logical design.

The Simplicity range was developed after extensive research by Gorenje revealed the features most regularly used by consumers. The appliances in the Simplicity range are uncluttered, without any complicated, unnecessary programmes. Use is managed through a simple, logical control dial, saving time and prioritising ergonomics. This streamlined functionality is reflected by the beautiful, chic black design, which is carried across all the appliances in the range.

Gorenje’s Simplicity range is unusual, featuring both built-in and freestanding appliances, all of which feature the elegant and clean black design, with the single central control where applicable. The collection includes a built-in single oven, induction hob, glass ceramic hob, gas hob, wall-mounted cooker hood, freestanding fridge freezer, and freestanding washing machine and tumble dryer. A complementary dishwasher décor panel is also available to create a complete matching aesthetic.

The BO75SYB single oven is a key element of the Simplicity range. Alongside the striking and logical design, it features a host of benefits that will be of real benefit to any consumer.

Key features and benefits of the new Simplicity BO75SYB single built-in oven:
• ‘A-20%’ energy rating for market-leading maximum efficiency
• Stylish black design which is carried across all Simplicity appliances
• Glass control panel with singular central control knob for ease of use
• Large 65 litre oven capacity with a supersize baking area
• HomeMADE® oven design modelled on a traditional wood-fired bread oven, ensuring superior baking results
• Multi-function oven offers several cooking systems including: Fast Preheat – 200°C in six minutes, grill and fan, grill, variable grill, top heat using circular element and fan, bottom heat and fan, defrosting, fan, and conventional
• EcoClean enamel coated oven interior gives even distribution of heat, while preventing grease from sticking to oven, making maintenance incredibly easy
• AquaClean function for hassle-free cleaning
• Telescopic oven guides on two levels for easy access to oven
• Comes with Gorenje’s market-leading free five-year parts and labour guarantee
• Dimensions: H x W x D: 595 x 597 x 565 mm

Ruth Ferguson, Marketing Manager at Gorenje, says: “The Gorenje Simplicity range has been specifically developed with the consumer in mind, and offers the functions and programmes that our research has shown people use regularly. The collection features a unique combination of freestanding and built-in appliances with a continuous aesthetic, allowing the consumer to build up their Simplicity kitchen over time. As with all Gorenje products, the Simplicity design is highly creative and aspirational, and will make a real impact in any kitchen.”

For further information about Gorenje’s Simplicity range, please call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk


Image Caption: Gorenje’s Simplicity range offers simple and logical use, attractive design and practical functionality across built-in and freestanding appliances.

14th April 2011

Editors’ Notes:
About Gorenje
Established 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. Four million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs approximately 10,800 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk



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