Gorenje, the Slovenian appliances manufacturer famed for its creative and innovative products, is expanding its marketing communications. Alongside its dynamic and interactive website and social media platforms, Gorenje has now launched its first retailer newsletter, for those who stock its exciting creations.
The glossy, full-colour, A4-sized newsletter is available to all to retailers quarterly, and is packed with information about Gorenje’s latest products and activities. It also introduces readers to a key member of the Gorenje team, and shines the spotlight on a kitchen specialist committed to displaying Gorenje products.
Readers are encouraged to get involved with the newsletter by sending in their own stories, feedback and ideas. There is also a light-hearted competition, and an introduction to Gorenje’s online presence, encouraging retailers to interact with the brand through social media platforms.
Ruth Ferguson, Marketing Manager for Gorenje, says: “We are pleased to launch our first retailer newsletter as an extension to our marketing communication, and would love our readers to contribute. Gorenje aims to be a personable and friendly company that involves its retailers as much as possible. Feedback is the food of marketing and anything we can do to further our support and services for our retailers is of real benefit.”
For your copy of the Gorenje newsletter, contact your Area Sales Manager or call Gorenje on 020 8247 3980.
Image caption: Gorenje has launched its first newsletter for its retailers
11th January 2011
Established 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. 4.5 million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs nearly 11,000 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.
For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555