Gorenje presents Simplicity White range

Gorenje, the Slovenian manufacturer famed for its creative and effective appliances, has added the Simplicity White range to its product portfolio, after the success of Simplicity Black.

The Simplicity White line offers a full range of kitchen and laundry appliances, including a built-in oven, hob and hood, all of which feature a striking glossy white finish, with the central silver control dial synonymous with the Simplicity range. This design is carried across both the freestanding and built-in products, an unusual feature which allows the consumer to build up their collection over time to create a stunning aesthetic impact. The new white finish works beautifully with contemporary seamless kitchen furniture designs, yet can also be used to contrast effectively with more traditional themes.

Appliances in the Simplicity range are incredibly easy to use; thanks to the central control dial that allows quick and simple selection of programmes and features. These products have been developed specifically to meet consumer needs, offering the functions they most often use, without any unnecessary complications.

Bill Miller, Gorenje’s Sales and Marketing Director, says: “Our Simplicity Black collection was very well received when it was launched last year, so for 2012 we have decided to expand Gorenje’s product portfolio with the inclusion of Simplicity White. This range is ideal for creating a sleek, minimalistic appearance which is highly desirable for today’s consumer, while the white finish offers a refreshing change from the norm.

“It is rare for an appliance collection to feature the same design across both its freestanding and built-in products, and we believe this is what makes the Simplicity White range particularly appealing.”

Prices for the Simplicity White range begin at approximately £249 for the DFD72SYW dishwasher décor panel.

For further information about Gorenje’s Simplicity White collection, please call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk to find your nearest stockist.

Ends

3rd July 2012

Image captions: Gorenje’s new Simplicity White collection

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

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