Gorenje ‘SterilTub’ to keep your washing machine fresh and odour-free

Gorenje, the Slovenian manufacturer famed for its innovative and effective appliances, ensures your washing machine stays fresh, clean and odour-free with its SterilTub programme.

The latest issue of Which? identifies a smelly washing machine as a common consumer complaint¹. This odour is caused by a build-up of bacteria, as a result of using lower wash temperatures such as 30°C and 40°C. During the normal wash cycle, the grease from the clothes sticks to the upper part of the drum where, because of low water temperature and low water level, it remains stuck. When it is mixed with detergent residue this is the ideal place for the development of bacteria, and the machine may start to develop a stale smell.

Fortunately, Gorenje’s SterilTub technology features on all of its latest washing machines, offering a total solution to this old and persistent problem.

Gorenje’s SterilTub is a self-cleaning programme, which operates with an empty drum and a high temperature of around 80°C. More water is used than normal, and at double the normal spinning speed it will reach the most remote corners of the tub and effectively wipe-out bacteria build-up. The results are exceptional, producing clean inner parts of the washing machine, and clothes will be laundered efficiently even when washed at lower temperatures with environmentally-friendly detergents.

Bill Miller, Sales and Marketing Director of Gorenje, says: “Which? has recognised that a smelly washing machine is a real problem for consumers. Fortunately, our useful SterilTub system can really help to kill the bacteria that causes odours, keeping the machine fresh and clean. The SterilTub programme is easy to activate with very thorough results, but consumers can also improve the overall cleanliness of their machines by getting into good habits.

“We recommend that the SterilTub programme is run once a month, but it is important to remember other little things. Regularly wipe the seal on the inner door; keep the porthole of your machine slightly ajar, and leave the detergent drawer open until your next wash. All these important parts of your washer need air to flow around them and prevent unpleasant odours.”

For further information on Gorenje’s SterilTub call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk for your nearest stockist.


Image caption: Gorenje’s SterilTub self-cleaning programme for a fresh clean washing machine even at low temperatures.

¹Which? magazine, June 2012

20th June 2012

For further press information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk



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