Gorenje Wins Two Red Dot Design Awards

Gorenje, the Slovenian manufacturer renowned for its creative and effective appliances, has won Red Dot Design Awards for two of its concept products; the SensoCARE freestanding washing machine and the IQcook induction hob.

The Red Dot Design Awards 2012 were judged by an international jury of eminent designers and design experts from 30 countries. Over 4,500 entries from 58 countries were evaluated in Gorenje’s category alone, with winners selected not just on design but also on criteria such as innovation, functionality, ergonomics, sustainability, product context, symbolic and emotional content and whether the products are self-explanatory and ecologically responsible.

Gorenje received Red Dot Design Awards for the SensoCARE freestanding washing machine and the IQcook induction hob, two concept products which were launched by the manufacturer at last year’s IFA fair in Berlin.

The SensoCARE washing machine features SensorIQ smart technology that automatically optimises the washing process and the use of energy, water and time to ensure it is incredibly efficient and effective. Meanwhile, the revolutionary IQcook induction hob boasts intelligent sensor technology which controls the cooking process to eliminate the need for the consumer to continually monitor the hob.

Bill Miller, Gorenje’s Sales and Marketing Director, says: “Gorenje is focused on producing hugely innovative appliances that also offer ergonomic, thoughtful design to maximise user experience and ease of operation. The two Red Dot Design Awards we have received demonstrates Gorenje’s ability here – proving that remarkable design is the key for creating successful product solutions.”

For further information about Gorenje’s appliances, please contact your Area Sales Manager, call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk to find your nearest stockist.


12th June 2012

Image caption: Gorenje’s SensoCARE washing machine, which has received a Red Dot Design Award

For further information and images please contact:
Sarah at JM Marketing
Email: sarah@jmmarketingservices.co.uk
Telephone: 01535 414555



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