Gorenje’s washing machines offer true water efficiency

The latest washing machines from Gorenje, the Slovenian manufacturer famed for its creative and innovative appliances, are excellent examples of its commitment to developing new environmentally friendly technology and saving our planet’s valuable and finite resources.

At a time when experts, practitioners, decision makers and leaders from around the globe gather in Stockholm for World Water Week, Gorenje’s wide range of washing machines offer the discerning consumer a variety of ‘green’ benefits that can help cut their bills and protect the environment.

Gorenje’s latest models use almost half the electricity and water of those built more than 15 years ago. Its washing machines are 90 per cent recyclable and all models offer ‘A+’ energy and ‘A’ wash and spin performance. Alongside the excellent specification and attractive design for which Gorenje appliances are renowned, the 2010 washing machine range also features several benefits specifically designed to maximise water and energy efficiency, including:

  • UseLogic® technology, which uses intelligent sensors to continuously monitor the purity of the water in each cycle and automatically adjusts the level of water for the type of load; ensuring that clothes and fabrics are cleaned gently and efficiently.
  • ECO 30ºC wash option provides great washing results at a lower temperature; using 40 per cent less electricity
  • Gorenje washing machines boast a special system that prevents waste of detergent. This system, both economical and environmentally-friendly, reduces detergent consumption by up to 20 per cent, contributing to preservation of the environment.
    • 17 minute Quick Wash feature for refreshing lightly soiled clothes in a hurry

Ruth Ferguson, Marketing Manager at Gorenje, says:  “Gorenje is committed to helping consumers make green choices by creating environmentally friendly washing machines that are also stylish, innovative and functional. These products allow the consumer to save money, and protect the world’s vital resources, while still achieving perfect wash results every time – it makes sense to buy ‘green’.”

For further information on Gorenje’s washing appliance range, call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk


Image caption: Gorenje’s WA60125 washing machine boasts an energy rating of ‘A+’ using less water and energy thereby saving on household bills.

1st September 2010

Editors’ Notes:

About Gorenje

Established 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value.  Four-and-a-half million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs nearly 11,000 people around the world. With its innovative, technologically perfected, environmentally friendly stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

World Water Week

World Water Week, held in Stockholm between 5th and 11th September, is the leading annual global meeting place for capacity-building, partnership-building and follow-up on the implementation of international processes and programmes in water and development.

For further information and images please contact:

Sarah at JM Marketing

Tel: 01536 414555

Email: Sarah@jmmarketingservices.co.uk



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