Indesit Aria KFW 3844HIX oven and MWI 3443 IX microwave - lifestyle - RC

Healthy Eating With Indesit Turn&Cook

Healthy living has been defined as a megatrend1, with more and more consumers choosing to lead a healthy lifestyle. Technology is helping to educate and empower consumers to take control of their eating habits and daily routines1.

Indesit has introduced an oven range with an intriguing setting called Turn&Cook. A simple solution so busy families, both young and old, can cook healthy meals at home, without any fuss.

Turn&Cook enables consumers to cook a selection of handy and healthy recipes without the hassle of choosing the right cooking programme every time. With just one turn of the control knob, the oven automatically sets the cooking time and oven temperature to cook over 80 recipes, perfectly, in just one hour. The oven then automatically switches off at the end of the cooking time so, whatever you are busy doing, the dish will not spoil.

Indesit has also developed the Turn&Cook app, available on both iOS and Android devices, which features a selection of recipe ideas. The app can be used as an archive, where users can save their favourite recipes. There is also the handy ingredient tool where users can photograph an ingredient they wish to use in a dish, and the app will recommend recipes which feature that ingredient. It’s great for using up left overs and saves waste as well as money.

The ‘A+’ energy rated Indesit Aria built-in oven (KFW 3844 H IX) boasts the clever Turn&Cook function. This clever innovation, along with the Turn&Cook app, is ideal for families with hectic lifestyles that are interested in healthy living, but may not have the time to learn to cook new dishes.

Research states that there has been a 54 per cent decrease in home cooking in the last 30 years, with 27 per cent of millennials admitting that they are not interested in learning how to cook2. Despite this, the need and desire to make healthy food choices is on the rise, with millennials becoming more conscious of their diet2.

The Turn&Cook app is the ideal solution for those millennials who are not interested in learning how to cook. The under-35 year olds are likely to use a digital device for inspiration and to follow recipes2. The Turn&Cook app makes cooking more accessible to younger generations, giving them the chance to cook healthy, homemade meals, without spending hours looking through recipe books and learning new skills.

Sara Bazeley, Brand Manager, Indesit says: “The Indesit Aria collection of built-in cooking appliances is designed to be easy-to-use whilst providing a stylish and co-ordinated finish to the kitchen.

The simplicity of the Turn&Cook function offers the perfect solution to busy families, young adults and the elderly alike, as it enables users to cook nutritious meals easily. With healthy living a major trend in the UK at the moment, consumers are looking for easy ways to improve their lifestyle. Turn&Cook makes healthy eating at home more achievable and provides great results with total ease of use.”

 

For more information on the Indesit Aria built-in oven (KFW 3844 H IX), or any other Indesit appliances please call 08000 921 922 or visit the website at www.indesit.co.uk

Ends

Image caption:

  1. The Indesit Aria single electric oven (KFW 3844 H IX) boasts the innovative and time-saving Turn&Cook function

 

Notes for editors:

1 Passport: Healthy Living, August 2017

2 http://www.co-operativefood.co.uk/globalassets/in-store-services/nus-extra-discounts/co-op-food-young-people.pdf

About Indesit:

Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.

Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

 

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

 

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

 

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:
Tessa at jmm PR

Tel: 01536 414555

Email: tessa@jmmpr.co.uk

25th April 2018

Categories

Archives

Recent Posts

  • Indesit adapts its logo to show solidarity with its employees, consumers and communities
    In Indesit
    Indesit has adapted its logo with the addition of ‘Social Distancing: Do It Together’, as part of its ongoing initiatives to support its employees, consumers and the community, during the COVID-19 pandemic. The move aims to broaden awareness around the importance of social distancing and to express the brand’s solidarity with those affected by the crisis. […]
  • jmm PR’s Favourite Articles of the Week
    In jmm PR
    Here at jmm PR, we have been scouring the internet for […]
  • Indesit appliances make sharing household chores easy
    In Indesit
    Indesit, a major domestic appliance manufacturer, encourages households to share chores equally between family members to help and support others, especially during these uncertain times. Indesit is committed to designing easy-to-use, family-friendly appliances that are accessible to all users, ensuring that domestic tasks do not require any special knowledge, making sharing chores even simpler. […]
  • Whirlpool Corporation Supports Communities Across The Globe
    In Hotpoint, Indesit, KitchenAid, Whirlpool
    As part of its ongoing commitment to supporting communities, where its colleagues work and live, Whirlpool Corporation helped over 500 organisations across the globe in 2019. In total, colleagues of Whirlpool Corporation volunteered an astonishing 400,312 hours of their time to a range of organisations that benefit over 1.1 million people worldwide. […]
  • jmm PR’s Favourite Articles of the Week
    In jmm PR, News
    Here at jmm PR, we have been scouring the internet for our favourite articles of the week. This week brings the latest interior trend that is popping up all over Instagram and ideas from past Chelsea Flower Shows for the garden. […]

Our Twitter Feed

jmm PR 21 hours ago

Indesit has adapted its logo with the addition of ‘Social Distancing: Do It Together’, as part of its ongoing initiatives to support its employees, consumers and the community, during the COVID-19 pandemic. Read the full story on our blog, available here: bit.ly/2Y02nH9

test Twitter Media - Indesit has adapted its logo with the addition of ‘Social Distancing: Do It Together’, as part of its ongoing initiatives to support its employees, consumers and the community, during the COVID-19 pandemic. Read the full story on our blog, available here: https://t.co/LfUm7Jgxk1 https://t.co/WTk0IpYGtf
jmm PR 1 day ago

Today is National Hug Your Cat Day😻😽jmm PR’s Hannah has an 8 year old British short hair, called Salem, who is currently loving the fact that Hannah is working from home! Don’t forget to give your cat a big hug today💖 #HugYourCatDay

test Twitter Media - Today is National Hug Your Cat Day😻😽jmm PR’s Hannah has an 8 year old British short hair, called Salem, who is currently loving the fact that Hannah is working from home! Don’t forget to give your cat a big hug today💖 #HugYourCatDay https://t.co/v1wA15xxIx