Hotpoint ActiveCare washing machine Which Best Buy

Hotpoint ActiveCare 9kg Washing Machine Receives Which Best Buy

Major domestic appliance manufacturer, Hotpoint has been selected for the Which? Best Buy accolade for its 9 kg ActiveCare washing machine in three colour variants.

Which? is trusted by many consumers for its independent and honest reviews. Products that perform particularly well in the stringent Which? tests receive its esteemed Which? Best Buy status. The Hotpoint 9 kg ActiveCare washing machine, in black (NM11 945 BC A UK N), white (NM11 945 WC A UK N) and graphite (NM11 945 GC A UK N), has been recognised by Which? for washing cottons and synthetics brilliantly, having an excellent spin cycle and being quiet in operation. The three models, therefore, qualified for the Which? Best Buy accolade*.

According to the Which? experts: “We were extremely impressed with this washer’s ability to banish stains… The powerful spin also means they [fabrics] won’t be too damp when you unload them*.

The 9 kg Hotpoint ActiveCare washing machine scored a five star rating for its overall cleaning performance, as well as five stars for its cotton wash, synthetic wash and spin performance. It was also praised for being ‘quieter than most1’ washing machines, even when spinning.

Kimberley Garner, Hotpoint Brand Manager, says: “The Hotpoint ActiveCare range of washing machines boasts the ability to remove more than 100 stains at just 20C**. It also benefits from steam cleaning functions, quick washes and options to make the wash cycles quicker or more economical.

“We are delighted that these 9 kg models within the Hotpoint ActiveCare range have received the Which? Best Buy accolade. This highly sought-after endorsement is recognised by consumers and helps them identify some of the best performing products on the market. We hope that the accolade will support retailers and help them explain the benefits of Hotpoint’s innovative laundry technology to their customers.”

For more information on the Hotpoint ActiveCare range of washing machines, or any other Hotpoint appliances, please contact your account manager or visit the website at


Image caption:

  1. The Hotpoint 9 kg ActiveCare washing machine, in black (NM11 945 BC A UK N), white (NM11 945 WC A UK N) and graphite (NM11 945 GC A UK N), has been selected for the Which? Best Buy accolade*

Notes for editors:


** Obtained on Anti Stain program (tested on Cotton) and ActiveCare option activated. Example of stains tested: pizza, coffee, pen ink, milk with cacao, bronzer, mud.

About Hotpoint:
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the world’s leading kitchen and laundry appliance company.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers in 2020. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at or find us on Twitter at @WhirlpoolCorp.

For further press information and images please contact:
Tessa at jmm PR

Tel: 01536 414555


19th May 2021


About jmm PR:

jmm PR is a PR, social media and influencer marketing agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copy writing, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website or contact the team on 01536 414555 or 



Recent Posts