Hotpoint Jamie Oliver hi 5 - RC

Hotpoint and Jamie Oliver Supports Consumers in Avoiding Food Waste

Following the launch of the ‘Fresh Thinking for Forgotten Food’ campaign, Hotpoint and brand ambassador Jamie Oliver have compiled a selection of tips to help consumers avoid food waste at home.

Approximately one-third of all food produced for domestic consumption is either lost or wasted and, by 2020, this is estimated to rise to 40 per cent1. In Europe alone, 88 million tons of food goes to waste every year2 and across the EU, 53 per cent of this waste occurs at home3. Subsequently, the Hotpoint ‘Fresh Thinking for Forgotten Food’ campaign helps to empower consumers to make mindful food decisions and better care for what they eat.

Tips to reduce food waste include mindful storage in the fridge, batch cooking, maximising the use of the freezer and utilising leftovers by taking a different approach to those ingredients that are commonly forgotten about in the fridge.

Jennifer Taylor, Head of Brand, Hotpoint says: “Hotpoint is committed to helping consumers put a stop to food waste by rebooting leftovers, catching food before it turns. By storing food correctly, this can dramatically help to reduce food waste at home.”

Jamie Oliver, Brand Ambassador, Hotpoint says: “Storing food in the right way might not be the sexiest subject on the planet, but it’s very important for durability. Try and plan your meals before you go food shopping to avoid buying more than you need. Leftover fruit and veg is often tossed out at the end of the week, so think about buying little and often, instead of adding loads in one go.”

For more information on the Hotpoint ‘Fresh Thinking for Forgotten Food’ campaign, or any appliance categories, please contact your account manager or visit the website at



Image caption:

  1. Jamie Oliver, Brand Ambassador, Hotpoint

Notes for editor:

1 News European Parliament: Food waste: the problem in the EU in numbers (May 2017)

2 IVL Swedish Environmental Research Institute.

3 UK wrap report 2012: Bundesministerium für Ernährung und Landwirtschaft

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.


About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.


Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at or find us on LinkedIn,  Twitter and Medium.


For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555


23rd August 2018



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