Hotpoint ActiveCare NM11 1045 WC A UK washing machine lifestyle hi 4

Hotpoint Appliances Available to View on Augmented Reality App

Consumers can now visualise Hotpoint appliances in their homes before making a purchase, through the Point & Place app*.

Point & Place is an augmented reality app that allows shoppers to select products and place them in their own home, using their device’s camera. Consumers can evaluate the look, size and general style of the appliance and decide whether or not it fits within their home.

When making a significant purchase, such as a new home appliance, consumers often use the benefits of both online and in-store browsing. Research has shown that 79 per cent of consumers have seen an expensive product online, but have then gone in-store to make the final purchase**. Furthermore, of those who prefer to shop in-store, a massive 82 per cent think it gives more security than online as they can see exactly what a product looks like before committing to the purchase**. Now, thanks to Point & Place, consumers can visualise the product they have seen online in their very own home, before visiting a showroom to get a feel for it in real life.

Consumers can browse through hundreds of appliances across a variety of categories including dishwashers, fridge freezers and hobs. There is the choice to browse by room, or by category, shoppers can then point and place the item in their home for an interactive AR shopping experience. Consumers can also type ‘Hotpoint’ into the search bar to find all of the Hotpoint appliances available on the app. What’s more, if a consumer has a particular product in mind, they can simply enter the product code into the search bar then point and place it in their home.

One of the many Hotpoint appliances available to view on the Point & Place app is the Hotpoint ActiveCare 10 kg washing machine (NM11 1045 WC A UK). ActiveCare is tough on stains and kind to clothes, taking care of laundry and removing more than 100 stains at just 20°C***. The washing machine features a fresh and contemporary design. The large easy access door, which makes it easier to load and unload, is trimmed with polished chrome for a premium feel. Shoppers can use the app to place the ActiveCare washing machine exactly where they would put it within their kitchen or utility room, to decide whether the aesthetic of the appliance meets their needs and requirements.

Jennifer Taylor, Head of Brand, Hotpoint, says: “Hotpoint appliances are well-crafted with a clean-line design and distinguishing details that add a touch of prestige. Consumers can now foresee what their new appliance will look like in their home before committing to a purchase. At Hotpoint, we care for what our customers value most and we hope this tool will help shoppers to make an informed purchase decision to match their homes and lifestyles perfectly.”

For more information on the Hotpoint ActiveCare 10 kg washing machine (NM11 1045 WC A UK), which is available to view on the Point & Place app, or any other Hotpoint appliances, please visit the website at Point & Place is available to download on iOS and Android devices, for more information visit the website at:


Image caption:

  1. The Hotpoint ActiveCare 10 kg washing machine (NM11 1045 WC A UK), which takes care of clothes and removes more than 100 stains at just 20°C***, is available to view on the Point & Place app

Notes for editors:

Selected Hotpoint appliances only

** Webrooming vs Showrooming, a report by PushON

*** Obtained on Anti Stain program (tested on Cotton) and ActiveCare option activated. Example of stains tested: pizza, coffee, pen ink, milk with cacao, bronzer, mud.

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centres in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at or find us on LinkedIn and Twitter.

 For further press information and images please contact:
Tessa at jmm PR

Tel: 01536 414555


3rd April 2019



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