Hotpoint chest freezer lifestyle - lo

Hotpoint Chest Freezers Extend Storage Possibilities

Major domestic appliance manufacturer, Hotpoint understands the importance of capacity and space management in the kitchen, particularly as the issue of food waste is increasingly becoming a global concern. Committed to developing flexible and innovative solutions, the Hotpoint range of chest freezers extend storage possibilities, allowing you to store a multitude of food, and to freeze your leftovers, reducing the amount of food commonly wasted by households.

According to research commissioned by Hotpoint, UK households are throwing away 7 million tonnes of food every year – enough to fill 40 million wheelie bins, or 100 Royal Albert Halls*. With the issue of food waste becoming more prominent, Hotpoint believes that providing practical solutions to reduce waste in the home is the most effective way to encourage consumers to lead more sustainable lifestyles.

The Hotpoint range of chest freezers is available in three models, which all have different capacities (252 litres, 312 litres and 390 litres) and were developed to ensure long lasting food freshness. As well as boasting an extensive capacity, the Hotpoint 312 litre chest freezer (CS1A 300 H FA UK.1) benefits from adaptable storage, making it ideal for storing food bought in bulk, as well as batch cooking pre-prepared meals. What’s more, thanks to the Super Freeze+ function, food can be frozen quickly, even when it has just been cooked, freezing hot food at a temperature of +70˚C to -18˚C, allowing its original taste and texture to be retained.

Consumers are increasingly adopting healthier lifestyles, often aided through batch cooking healthy meals packed with fresh ingredients. As a result, it is more important than ever that freezers have the right capacity for the needs of individual families and are flexible to store pre-cooked dishes. The freezer will keep pre-cooked, family favourites, fresher for longer, helping to retain their original colour, nutritional value, texture and taste. The Hotpoint chest freezer (CS1A 300 H FA UK.1), with its impressive 312 litre capacity, allows you to store large quantities of ingredients and pre-prepared meals, for a constant supply of healthy food.

The Hotpoint chest freezer (CS1A 300 H FA UK.1) is also ideal when entertaining guests or hosting dinner parties, as it benefits from flexible storage solutions that allow you to tailor the space to suit your individual needs and requirements. For example, wire baskets provide a convenient place to store smaller items including ice cream and ice packs, as well as fresh herbs from the garden, ensuring that they stay immediately accessible and visible.

The chest freezer further boasts powerful LED lighting to increase visibility of items within the freezer. In addition, the freezer benefits from innovative FrostAway technology, which reduces ice formation by up to 50 per cent** and reduces the need to defrost regularly, saving you time and allowing you to get back to caring for the things you value most.

Catherine Balderson, Senior Hotpoint Brand Manager says: “Our mission at Hotpoint is to help consumers reduce food waste in their homes, and our range of chest freezers incorporate a variety of technologies to preserve food, keeping it fresher for longer. As well as providing the ideal place to store large quantities of food, the range of chest freezers from Hotpoint combine flexible solutions with a generous capacity, extending storage possibilities for users and ensuring long lasting food freshness”.

Key features and benefits of the Hotpoint 312 litre chest freezer (CS1A 300 H FA UK.1):

  • Freestanding chest freezer with a net capacity of 312 litres
  • Efficient ‘A+’ energy rating and four star freezer rating
  • Super Freeze+ function allows food to be frozen quickly, even when it has just been cooked, retaining its original taste and texture
  • Super Freeze+ cools food from +70˚C to -18˚C, making it ideal for those who wish to batch cook and freeze meals immediately
  • Two internal wire baskets for convenient storage, greater visibility and accessibility
  • Innovative FrostAway technology reduces ice formation by up to 50 per cent**, decreasing the frequency required to defrost the freezer
  • Powerful LED light to maximise visibility
  • Lockable for additional safety and security
  • Low noise level of 42 dB(A)
  • Finished in white
  • Dimensions: H x W x D:  916 x 1180 x 698 mm
  • Available from retailers for around £329

For more information on the range of Hotpoint chest freezers, and any other Hotpoint appliances, please visit the website at www.hotpoint.co.uk. 

Ends

Image caption:

  1. The Hotpoint 312 litre chest freezer (CS1A 300 H FA UK.1) combines flexible storage solutions with a generous capacity

Notes for editor:

Research conducted September 2019

** Based on results of SLG institute, comparing Hotpoint CO214W chest freezer 214 litres net capacity with FrostAway vs same non-FrostAway model. Ice reduction may vary on other product configurations.

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centres in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn and Twitter.

For further press information and images please contact:
Steph at jmm PR

Tel: 01536 414555

Email: steph@jmmpr.co.uk

17th February 2020

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