Hotpoint Direct Flame Technology Perfect for Pancake Day

Tuesday 13th February 2018 will see the UK flip an estimated 117 million pancakes1 and Hotpoint gas hobs, with Direct Flame Technology, will ensure they are perfect whether they are thin or fluffy.

Patented Direct Flame Technology applys direct heat to the base of the pan to produce faultlessly even heat across the entire surface of the pan. There are no hotspots or coldspots and every pancake is evenly cooked.

The direct heat is applied via 420 tiny holes, which prevent energy loss from around the side of the pan, saving up to 20 per cent in energy and cooking time2. Even cooking and minimum heat loss produce  perfect pancakes, so long as they are not dropped on the floor when flipped.

Jamie Oliver, Brand Ambassador, Hotpoint, says: “I love cooking on gas and the control you get, but traditional hobs pump the gas out in a way that sends the heat every which way, including up the side of the pan, which is not great. This is why I love Hotpoint’s Direct Flame Technology – the flames point directly up and hit the pan base with enough acceleration to spread them evenly, so you get no hot or cold spots, just a perectly warmed pan to cook your food evenly and effectively.”

Jennifer Taylor, Head of Brand, Hotpoint, says: “Direct Flame is the most energy efficient way to cook on gas yet. The 420 micro-holes provide the ultimate diffusion of gas for faster cooking without compromising results.”

Key features and benefits of the Hotpoint gas-on-glass hob with Direct Flame Technology (FTGHG 751 D/H (BK)):

  • Five gas burners: one rapid, two semi-rapid and two standard to accommodate a range of pan sizes
  • Direct Flame Technology ensures perfectly even heat distribution across the entire surface of the pan and saves up to 20 per cent in energy and cooking time2
  • Robust and durable cast iron pan supports
  • Auto ignition for single handed ease of use and convenience
  • Flame failure device for total safety
  • Sophisticated black glass finish for a contemporary look
  • Dimensions: H x W x D 42 x 750 x 510 mm

For more information on the range of Hotpoint gas hobs, and any other Hotpoint appliances, please visit the website at


Image captions:

  1. The Hotpoint gas-on-glass hob (FTGHG 751 D/H (BK)), with Direct Flame technology, is the most efficient way to cook on gas yet
  2. Jamie Oliver and Direct Flame Technology video

Notes for editor:


2 Compared to a Hotpoint gas hob without Direct Flame technology

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy. Additional information about the company can be found at or find us on Twitter , LinkedIn and Facebook.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555


6th February 2018



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