H7T 911A MX H AQUA lifestyle2 - hi

Hotpoint Fridge Freezers Help Reduce Food Waste

Food waste is a huge global issue and Hotpoint believes it is important to encourage consumers to become more sustainable, by providing practical solutions to reduce food waste at home.

According to new research commissioned by Hotpoint, cheese, bagged salad and mince are within the top 10 most wasted foods in the UK*. The research also revealed the reasons that Brits throw away their food, including: buying too much (32 per cent), fear of being ill from ‘gone off’ food (23 per cent), having food in the fridge that looks or smells weird (35 per cent) and not knowing how long loose fruit and vegetables will remain fresh to eat (13 per cent)*. What’s more, 59 per cent of consumers blame poor fridge admin and being disorganised for the amount of food waste in their household*.

In light of this, the Hotpoint Class 7 Total NoFrost fridge freezer (H7T 911A MX H AQUA) provides the ultimate freshness for food and keeps it fresh for longer. The ‘A+’ rated fridge freezer benefits from a series of innovations, including Day 1 technology that keeps food fresh for longer, helping consumers to reduce food waste.

Part of Hotpoint’s Day 1 technology, the Fresh Zone+ compartment in the Hotpoint Class 7 fridge freezer (H7T 911A MX H AQUA), makes storing fresh fruit and vegetables truly effortless, while the Fresh Zone 0°C compartment maintains a temperature of around 0°C, which makes it perfect for storing fresh food items such as meat, fish and cheese.

The Active Fresh system in the fridge freezer assures precise control over temperature levels, effectively maintaining optimal refrigeration conditions and preventing temperature fluctuations. Furthermore, Active Oxygen technology keeps the fridge smelling fresh, and eliminates strong odours, by oxidising and neutralising unpleasant odours by up to 70 per cent**, as well as preventing the growth of bacteria by up to 90 per cent**.

Boasting a sleek and contemporary design, the Hotpoint fridge freezer also benefits from the luxury of a built-in water dispenser, allowing for instant access to chilled water straight from the fridge door. It not only saves the family a fortune from buying bottled water, but also reduces single-use plastic in the home, reducing the impact on the environment and leaving more room in the fridge.

The fridge freezer comes with an impressive capacity of 360 litres, 256 litres in the fridge and 104 litres in the freezer. The fridge includes a handy wine rack and adjustable shelves for customisation and to create more room for bigger items. What’s more, the fridge freezer benefits from Total NoFrost technology, ensuring users never have to defrost their fridge or freezer again, so they can spend more time doing the things they love.

Catherine Balderson, Senior Hotpoint Brand Manager says: “With the ever-increasing edible food waste issues, it is our mission at Hotpoint to help consumers reduce food waste in their homes. Every inch of the Hotpoint Class 7 Total NoFrost fridge freezer (H7T 911A MX H AQUA) has been designed with intuitive solutions to keep food fresh for longer.”

“Our Day 1 refrigeration technology supports our on-going ‘Fresh Thinking for Forgotten Food’ campaign, which encourages consumers to think differently about their leftovers, turning the most commonly wasted ingredients into tasty dishes.”

For more information on Hotpoint fridge freezers, the ‘Fresh Thinking for Forgotten Food’ campaign or any other products, visit the website at www.hotpoint.co.uk


Image caption:

  1. The Hotpoint Class 7 Total NoFrost fridge freezer (H7T 911A MX H AQUA) features a minimalistic contemporary design that combines a refined aesthetic with excellent usability

Notes for editors:

Research conducted September 2019

** Compared to a Hotpoint cooling appliance without Active Oxygen technology

About Hotpoint:
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centres in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn and Twitter.

For further press information and images please contact:

Briar at jmm PR

Tel: 01536 414555

Email: briar@jmmpr.co.uk

18th October 2019



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