The recently launched Hotpoint GentlePower washing machine has been honoured with a prestigious Red Dot Award for Product Design 2021.
The Red Dot Award: Product Design is recognised as one of the world’s most prestigious design competitions. Guided by its motto – ‘in search of good design and innovation’ – this year’s international judging panel of 50 designers, leading academics and respected journalists carefully evaluated more than 7,800 entries from around 60 countries. Among these, the Hotpoint GentlePower washing machine was selected to receive a coveted Red Dot label for its high-quality design and appearance, in addition to its sustainable credentials.
Several models in the GentlePower range now hold this respected accolade, including the top-of-the-range Hotpoint Class 8 GentlePower washing machine (H8 W946WB UK).
The 9 kg, ‘A’ energy rated, GentlePower washing machine (H8 W946WB UK) guarantees immaculate cleaning results, as well as great resource efficiency, saving up to 65 per cent energy1, 59 per cent water1 and 30 per cent detergent2, thanks to its innovative GentlePower technology and the benefit of the Auto Dose feature. Ideal for households working from home, the GentlePower washing machine has multiple features to keep noise to a minimum including the Direct Drive Silent Motor and Silent Side Panels. What’s more, over 87 per cent of the washing machine can be recycled at the end of its lifecycle, which helps to save resources and reduce waste.
Kimberley Garner, Hotpoint Brand Manager, says: “It’s an honour to receive this award, which recognises our latest product design at Hotpoint. We continuously strive to provide our consumers with exceptional design, performance and innovation. Having the GentlePower washing machine stand out from thousands of other entries and to be given such a prestigious accolade, represents our overall commitment to design the highest quality solutions on the market to improve life at home.”
For more information on the new range of GentlePower washing machines, or any Hotpoint appliances, please contact your account manager or visit the website at www.hotpoint.co.uk
- The Hotpoint Class 8 GentlePower washing machine (H8 W946WB UK) guarantees impeccable cleaning results as well as great resource efficiency
Notes for editors:
1 Tested on ECO 40-60 cycle with and without GentlePower and Load Detect
2 Compared to reco dosage of most sold (concentrated) liquid detergents (Euromonitor, Germany 2019)
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
About the Red Dot Award: Product Design:
The Red Dot Award: Product Design, whose origins date back to 1955, appraises the best products created every year. In roughly 50 categories, manufacturers and designers can enter their innovations in the competition. According to the motto “In search of good design and innovation”, the jury evaluates the entries and only awards a Red Dot to products that win them over with their high design quality. This year, Whirlpool brands were evaluated within a highly competitive field that included 7,800 entries from 60 countries.
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Tessa at jmm PR
Tel: 01536 414555
2nd November 2021
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